Shopee is making it easier for users to get more value with their eWallet offering. The eCommerce platform has introduced a new feature which emphasizes their online-to-offline (O2O) approach. The new offering allows merchants to acquire footfall from Shopee users by listing offers and deals on the Shopee app.
With COVID-19 impacting consumer behaviour, many customers are going online first when it comes to purchasing daily essentials including ordering food. The new “Deals near me” feature aims to help retailers take advantage of the change to not only drive footfall to their outlets. Merchants are able to entice customers with attractive offers such as cashbacks and coupons on the Shopee app. Shopee boasts that the feature has already driven footfall of over 100,000 to 130 merchants who have adopted the feature since April 1.
“Deals Near Me helps merchants improve their online visibility and direct would-be customers to their outlets when we feature their cashback deals to consumers that are already in the vicinity. Showing the relevant deals to consumers can also lead to higher conversion and tangible sales for merchants. This is important for business recovery after an extended lockdown period that adversely impacted offline retailers, especially those in the service sector. We also believe that this new feature creates a win-win situation for both our users and participating merchants as we enable a convenient, seamless and rewarding shopping experience.”
Alain Yee, Head of ShopeePay Malaysia
The feature comes just in time for Shopee’s annual Hari Raya sales. This year’s Raya Bersama Shopee will see offers not only on Shopee’s eCommerce platform but also in the new “Deals near me” feature. Users can take advantage of Sahur Specials at 5AM, Jom Berbuka dengan ShopeePay at 12PM and Moreh Specials at 10PM. Vouchers can be bought for as little as 5 sen for cashback of up to MYR8. Participating merchants include Nasi Kandar Pelita, Nando’s, TGI Friday’s, Boat Noodle, Johnny’s, OLDTOWN White Coffee, J.Co Donut and Hokkaido Baked Cheese Tart.
In addition, Shopee will be having their Jualan Hebat Raya on 23 April 2021 and Pesta Jualan Raya on 5 May 2021. These days will come with numerous deals that Shopee users will be able to take advantage of. As usual, the deals will encompass everything from home appliances to outfits and decorations with discounts of 80%.