Daraz Launches 11.11 Sale for the Third Consecutive Year With Leading Brands and Local Entrepreneurs
KARACHI, Pakistan, Nov. 1, 2020 — Daraz, South Asia’s leading online shopping platform, is all set to launch its annual 11.11 sale for the third year in a row and bring the largest shopping festival in the world to our five South Asian markets including Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. Invented by Alibaba CEO Daniel Zhang, 11.11 has evolved from a China-only "singles day sale" to now the largest "Global Shopping Festival" celebrated in many countries across the world and surpassing Black Friday, Cyber Monday and Year-End campaigns combined in sales volume.
The sale not only features more than 1800 global and domestic brands, but also Daraz’ large seller base of more than 150,0000 registered sellers – all ready to offer great deals and discounts to our customer base. The 11.11 sale is not restricted to just the average discounts that are given to the customer in every other sale. It is unique and different in every aspect. Users can avail Daraz wallet cashback, make use of the 11 O’clock deals, play the one-rupee game and take part in Mission 11.11 to win exciting prizes. All of this is expected to attract more than 7 million users to visit our platform during the day of 11.11.
Apart from the exclusive brand product launches, brand partnerships and payment partners, Daraz as a platform aims to boost the economic activity post the COVID pandemic. 11.11 comes at a time when most economies and its people are facing significant challenges. The 11.11 Shopping Festival not only offers our sellers the chance to make a recovery and boost their sales, but also allows those customers affected by the pandemic the most a chance to get their necessities and favorite products at the lowest prices. This includes offers from our most valued brand partners and sponsors including RB, Nestle, Realme, Bata, Haier, Samsung and a lot more.
Group CEO, Bjarke Mikkelsen, spoke about how Daraz is taking steps to ensure that we’re playing a larger role for the society in these troubling times. "There are many businesses which suffered during these unprecedented times in our markets. This sparked a realization, stronger than ever before, regarding the importance of a digital presence. Slowly and steadily, everything around us is becoming digitalized. We have a platform that allows us to help the society by creating employment opportunities through on-boarding sellers, as well as by providing customers access to millions of products from the palm of their hands. Daraz empowers businesses to step into the online world while simultaneously catering to the changing customer needs."
We are excited to announce lowest prices on products and most brands in one place during 11.11 with more features than before. We invite all users to check out our new platform services including shopping, gaming, travel bookings, bill payments and many more.
Media Contact:
Pireh Shafiq
Email: pireh.shafiq@daraz.pk
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