Monthly Archives: May 2020

Computers, Gaming, News

Alienware Lands with New Line Up Spearheaded by the Area 51m R2

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Alienware saw a return to the spotlight last year thanks to a large, power packed champion: the Area 51m. The new form factor paired with a major redesigned pushed the Alienware offerings into the spotlight. The new Legend design language brought a sense of imposing elegance to the new offerings which enhanced their offerings.

This year, Alienware is continuing with their Legend design and is packing more performance into their products.

Alienware Area 51m R2

The Alienware line up continues to be spearheaded by the Area 51m R2. This year’s Area 51m R2 comes in the same larger than life form factor as last year. However, it has a slimmer silhouette coming in at 1.7 inches at its thickest and 1.089 inches at its thinnest. It’s 15.85 inches by 12.565 inches in size and comes in at only 4.7kgs at its most specc’d out. However, the slimmer body of the R2 isn’t lacking in ports it comes with 2 USB 3.2 ports, 1 USB 3.2 with powershare, 1 card reader, 1 Thunderbolt 3 Port, an Alienware Graphics Amplifier Port, an HDMI port, 1 Audio Out, a microSD card reader and a global headset port.

The Alienware Area 51m R2 comes with a 17.3-inch display with options for Full HD and UHD panels. These display panels are also available with NVIDIA G-SYNC and come with up to 300Hz refresh rate. It also has options for Tobii Eyetracking. The panels support 100% Adobe RGB gamut and RGB gamut where compatible. Otherwise, the panels cover 72% of the NTSC gamut.

The new refresh also comes equipped with 10th generation Intel Core i7 or Core i9 processors for power. This is complemented with up to 64GB of RAM. Storage wise, the Alienware Area 51m R2 comes with options for single storage, dual and even RAID0 Plus configurations of up to 4TB. Graphics wise, the laptop is available with the AMD Radeon RX 5700M, NVIDIA GeForce GTX1660 Ti, NVIDIA GeForce RTX 2060, NVIDIA GeForce RTX 2070 SUPER or the NVIDIA GeForce RTX 2080 SUPER.

Alienware m15 & m17

Alienware’s m15 and m17 are also getting a new refresh. The new offerings retain the Legend design language but come with more power so users can be productive and game on the go. They also come in the same, familiar size that users have already fallen in love with.

The Alienware m15 and m17 both come with the latest generation of Intel Core i processors with i5, i7 and i9 options to choose from. They also come packed with gaming and graphical prowess with the choice of AMD RADEON RX5500M or NVIDIA’s GeForce GTX1650 Ti, GTX 1660 Ti, RTX 2060, RTX 2070, RTX 2070 SUPER and RTX 2080 SUPER. They also come with up to 32GB of RAM. This is complemented with up to 4.5TB of storage in either single, RAID0 or RAID0 Plus configurations.

The displays on the Alienware m15 and m17 are similar to the Area 51m options. The only difference would be in the m15’s smaller 15.6-inch size and an additional OLED option for UHD resolution. Both the m15 and m17 have options that include Tobii Eyetracking technology too. They also share a similar number of ports as the Area 51m.

Alienware Aurora R11

Together with the laptops, Alienware is also refreshing the Aurora with the latest Intel Core i processors. The R11 will be coming with options with the Core i5, Core i7 and Core i9. It comes with options for up to 32GB of RAM in both 2933MHz and 3200MHz flavours depending on your performance needs. It will also be sporting up to 4TB of storage. These will be available in Single, Dual and Intel Optane configurations.

On the graphics front, the Aurora R11 will be able to handle single and dual GPU configurations. Alienware is offering NVIDIA GeForce graphics cards ranging from the GTX1650 to the RTX2080 Ti and AMD options ranging from the RADEON 5600 to the RADEON VII for single graphics card configurations. For dual graphics configurations, users can choose from the RTX 2070 SUPER with NVLink SLI, RTX 2080 SUPER with NVLink SLI and RTX 2080 Ti with NVLink SLI.

Being a tower, the Aurora R11 comes with a a slew of ports including a headphone jack/line out port, microphone/line in port, 2 USB Type A v3.2, 1 USB Type A v3.2 with Powershare Technology and a USB Type-C v3.2 with Powershare technology on the front of the tower. On the back, there are 6 USB Type A v2.0, 1 USB Type-C v3.2, 2 USB Type A v3.2 and various surround sound ports on the back. It has an RJ-45 Killer E3000 Gigabit ethernet port as do all the Alienware offerings.

Pricing & Availability

The Alienware Area 51m R2 will be available globally starting on June 9, 2020 starting at USD$3,049.99 (MYR13,202.69).

The m15 and m17 will be available globally starting on May 21, 2020. The Alienware m15 is priced starting at USD$1,499.99 (MYR6,493.10) while the m17 will be priced from USD$1,549.99 (MYR6,709.54).

The Auroro R11 wil be available from May 13, 2020 with prices starting at USD$1,129.99 (MYR4,891.26). Alienware mentioned that there will be additional configurations available starting May 28, 2020 for as low as USD$879.99 (MYR3,809.12).

Only the m15, m17 and Aurora R11 will be available in Malaysia. The m15 R3 will be available starting 22 May, 2020 with prices starting at MYR9,899. The m17 R3 will be going on sale at the same time with prices starting at MYR12,199 while the Aurora R11 will be available starting 30 June, 2020 with prices starting at MYR6,999.

Computers, News

Dell Announces New XPS 15 & XPS 17 with 10th Gen Intel Processors & NVIDIA Graphics

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Dell’s XPS series continues to be one of the company’s most popular device line ups. In recent years, the line up was revitalised with a new, slim form factor and a more compelling feature set. Even more recently, Dell has been continually increasing the ability of the XPS series to cater to the mobile workforce while appealing to those that need a powerful laptop with a slim form factor.

This year, the XPS series is getting an even more compelling feature set with more power packed internals, large form factors and the same thin and light design that has become an XPS signature. The new additions to the line up join a newly refreshed XPS 13 which was introduced earlier at CES 2020.

Dell XPS 15

The Dell XPS 15 brings a unique balance of portability and performance to XPS series. It comes in slightly larger than the successful XPS 13 and packs more powerful insides. The XPS 15 is continuing the ethos of the series with premium build quality and it gears itself to catering for a user requiring an increased level of power to remain productive.

The new XPS 15 comes in a sleek 13.57-inch by 9.06-inch body with a thickness of only 0.71 inches. However, the sleek dimensions didn’t hinder Dell from packing in as many ports as they could in the 15. It has two Thunderbolt 3 ports, 1 USB Type-C port with support for USB 3.1, a full sized SD card reader, and a 3.5mm combo jack.

When it comes to displays, the new 15 comes with a 15.6-inch display. Depending on its configuration, it can either be a 4K UHD+ panel with touch support or a Full HD+ panel. The display choices are all Dolby Vision certified, support HDR and covers 100% of the Adobe RGB gamut and 94% of the DCI P3 colour gamut.

The XPS 15 will be powered by the 10th generation Intel Core i processors ranging from the Core i5 to the Core i9. This will be complemented by an NVIDIA GeForce GTX1650 Ti in addition to the built-in Intel UHD Graphics. It will support up to 64GB of DDR4 RAM and up to 2TB of SSD storage. It comes powered by either a built-in 56Wh or 86Wh battery.

Dell XPS 17

The XPS 17 is the hulk of the series packed with power for creators. It shares most of the same specifications of the XPS 15. This includes options for processors which also range from the Core i5 to the Core i9 with up to 64GB of DDR4 RAM and up to 2TB of SSD storage.

The display options on the XPS 17 are also similar albeit in a larger 17-inch size. However, in addition to the NVIDIA GeForce GTX1650 Ti, the XPS 17 has an additional option for the NVIDIA GeForce RTX 2060. Connectivity wise, the Dell XPS 17 shares the Bluetooth 5 and WiFi 6 connectivity of its smaller sibling.

The XPS 17 shares the sleek form factor of its siblings as well. Although, it measures a larger 14.74 inches by 9.76 inches with a slightly heftier 0.77-inch thickness. However, with the larger measurements come a larger number of ports. It comes with four Thunderbolt 4 ports, a full sized SD card reader and a 3.5mm combo port. It also has a slightly larger battery coming in at 56Wh or 97Wh.

Both new members of the XPS family come with Dell’s Creator edition recommendations but the XPS 17 is the only one that is part of the NVIDIA’s RTX Studio program.

Pricing & Availability

The XPS 15 will be making its way globally starting at USD$1299.99 (MYR5,626.31). It will be available starting May 13, 2020. It will be arriving in Malaysia starting on May 15, 2020 for MYR7,999.

The XPS 17 will run you USD$1,499.99 (MYR6,491.52). It will be available internationally in Summer 2020. As of now, the XPS 17 will not be available in Malaysia.

Official Specifications

Dell XPS 15

Dell XPS 17

PR Newswire

STRATACACHE Launches Walkbase IntelliCount Occupancy Management Technology

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The solution is immediately available for clients across all STRATACACHE brands

DAYTON, Ohio, May 13, 2020 /PRNewswire/ — STRATACACHE today announced the launch of Walkbase IntelliCount — an occupancy management solution that uses 3D footfall cameras, Walkbase cloud analytics and a mobile-friendly dashboard— in response to new government guidance to limit the number of customers and employees, as well as follow social distancing protocol, in physical spaces due to COVID-19. The technology has been field-proven for more than ten years, in thousands of locations, and is immediately available for clients across the STRATACACHE family of marketing technology companies including Scala, RDM, X2O Media and PRN.

“Walkbase IntelliCount allows businesses such as retail stores, restaurants and transportation hubs to utilize and expand on the solution for improved customer experience beyond COVID-19 related distancing needs,” said Chris Riegel, CEO of STRATACACHE. 

Benefits of Walkbase IntelliCount include:

  • Precise occupancy measurement in real time through high-accuracy 3D sensors installed at the store entrances and exits
  • Significant labor cost savings through automation and reallocation of staffing to customer experience and store operations tasks
  • Easy-to-analyze data displayed in a web-based dashboard on any browser-enabled device including tablets, mobile or indoor and outdoor digital signs. Email or push notifications can provide staff and management with real-time alerts
  • Scalable and privacy friendly, the solution collects no personally identifiable information

“It’s important that retailers who are facing new, unfamiliar business operations challenges know that there are tools available that are mature, field proven and will optimize their customer experience while ensuring compliance and accuracy,” Riegel added. “Our teams globally are delivering new customer experience strategies, and we’re prepared to deploy Walkbase IntelliCount in the market.”

Beyond occupancy management, the Walkbase IntelliCount solution can be expanded to further engage and inform shoppers and store employees:

  • Tied to customer- and employee-facing digital signs, communications are improved by displaying real-time wait updates, occupancy capacity and in-store safety procedures
  • A more robust solution can include integrations with third party hardware and software such as automated entry/exit doors, queuing systems and existing operations dashboards
  • Walkbase retail analytics platform gathers sensor-based data on in-store behaviors and patterns that gives retailers deep insights into how and where customers are spending time and money in the store

Learn more about Walkbase IntelliCount and retail analytics at walkbase.com/intellicount.

About STRATACACHE
STRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.

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PR Newswire

Pininfarina to Launch AutonoMIA, a Responsive Driving Experience for the Mobility of the Future

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TURIN, Italy, May 13, 2020 /PRNewswire/ — Pininfarina’s 90th anniversary celebrations focus on the value that have guided it since its foundation: designing the future.

Pininfarina’s responsive User Experience for the mobility of the future.
Pininfarina’s responsive User Experience for the mobility of the future.

A leader in automotive design and engineering, the Turin-based company further expands its offering to automotive customers through the conception, design and realization of User Experiences, in the form of a highly responsive, multi-sensorial on-board experience demonstrator, named AutonoMIA.

AutonoMIA is an immersive exploration of how technology, from AI to 5G, from display to haptics, from sensors to natural interfaces, can be leveraged to reenchant the driving experience. It is a tool that designers will use to continue iterating on the thinking on the future of driving. The different parties build knowledge on the data extracted from its usage. But AutonoMIA is also an asset that can be leveraged, customized and developed further for Pininfarina’s clients.

AutonoMIA was made possible thanks to several new strategic partnerships.

The main collaboration is with ART. The Umbrian company made available its experience in creating user interfaces for automotive cockpits, and provided its highly advanced and customizable infotainment platform. ART provided all of AutonoMIA’s hardware and developed all the needed middleware.

In turn, the application layer was designed in close cooperation with and developed by Siili_auto, a leading Finnish automotive software development company.

The seats and all the padded parts were supplied by ARAS.

“AutonoMIA”, explains CEO Pininfarina, Silvio Pietro Angori, “shows how Pininfarina may combine experience design with creative technology, reinventing the on-board experience at a time when digitalisation, connectivity, data and artificial intelligence are substantially redefining mobility. With its Experience Design team and Partners, Pininfarina today helps its customers through mobility experiences which are getting more and more digital“.

AutonoMIA is an experience designed to adjust and respond to people and contexts of use, leveraging the different interface elements it builds on to create a multi-sensorial and responsive experience that creates magic, strong meaning and positive impact in and around the car. Among others, AutonoMIA revisits notably the function, position, individual and combined use of screens inside the car.

In the future, AutonoMIA will be able to build on the true augmented reality experience provided by Pininfarina’s partner WayRay and its advanced holographic, full-color head-up display technology and new applications for autonomous driving, urban mobility and infotainment.

Pininfarina's responsive User Experience for the mobility of the future.
Pininfarina’s responsive User Experience for the mobility of the future.

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PR Newswire

Frost & Sullivan Delivers the 50 Most Disruptive Technologies and their Global Market Potential

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Discover the 50 emerging technologies that are best positioned to fuel global innovation and spawn growth opportunities

SANTA CLARA, Calif., May 13, 2020 /PRNewswire/ — TechVision’s annual Top 50 Emerging Technologies research offers cutting-edge intelligence about the 50 most valuable and disruptive technologies poised to impact the world in the next 12-18 months. Initiated in 2011, this unparalleled research has expanded to include thousands of technologies spanning nine technology clusters and all types of corporate, government, academic, and research organizations worldwide. Using a robust methodology, which includes measuring future market potential, tracking IP activity and global investments, forecasting regional adoption and many other criteria, our team of tech experts has identified 50 technologies that are well-positioned to spur global innovation and galvanize growth opportunities.

Top 50 Emerging Technologies Webinar
Top 50 Emerging Technologies Webinar

Frost & Sullivan invites you to join Anand S., Vice President, TechVision, for the Growth Opportunity Briefing, “Top 50 Emerging Technologies & Growth Opportunities,” on May 20 at 11 a.m. EDT, as he discusses global innovation cycles and highlights disruptive business opportunities.

For more information and to register for the webinar, please visit: http://frost.ly/43m

Key benefits of attending this webinar:

  • Discover the significant global trends influencing technology adoption across clusters such as Health and Wellness, Energy and Utilities, Microelectronics, Advanced Manufacturing, Sensors and Instrumentation, and more.
  • Realize the addressable market potential over the next five years for technologies such as dApps, blue hydrogen, 5G networks, microbiome therapeutics, kinesthetic communication, and holographic 3D printing. 
  • Learn more about the patents landscape and identify opportunities for technology licensing, mergers and acquisitions.
  • Access insights on public and private funding for key innovations and technologies.
  • Identify regional adoption and diffusion of innovation across the globe.
  • Find out about technology convergence opportunities for new product development.

The event will also be recorded and available on demand at http://frost.ly/1ti. 

About Frost & Sullivan

For over five decades, Frost & Sullivan has become world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion.

Press Contact: 

Francesca Valente
Frost & Sullivan 
+1 (210) 348 1012
francesca.valente@frost.com

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Business, Computers, News

AMD Takes Aim at High Performance Computing with the RADEON PRO VII

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AMD has been creating waves in the processor space for a few years now; dropping the gauntlet for its competitors when it comes to their Ryzen processors and also their RADEON graphics cards. The company is also expanding their reach to mobile in a collaborative effort with Samsung to bring their RDNA architecture to mobile processors.

That said, the company has long been working at providing compute capabilities to the industry as well. While they haven’t had a single product geared at taking on the market directly, their products have been used and optimised for years. This year, AMD is filling the void with their new AMD RADEON PRO VII graphics processor.

The new AMD RADEON PRO VII graphics processor uses AMD’s VEGA 20 architecture to help deliver top class performance at a more affordable price point for the industry. In fact, the new PRO VII comes in at about 25% of the price of competing products. This allows companies and workforces to free valuable resources for other functions.

With the new PRO VII, AMD looks to address the increasing demand for simulation workloads. The new card is capable of up to 6.5 TFLOPS of double precision performance and is equipped with 16GB of HBM (High bandwidth memory) to help process compute and simulation tasks more efficiently and at a faster pace. In fact, the RADEON PRO VII has about 1TB/s of memory bandwidth. This allows it to handle even more complex models and datasheets and even enables more efficient 8K broadcasting. It also runs at lower temperatures compared to the competition allowing it to function at high capacity for longer durations.

The RADEON PRO VII also supports AMD’s Infinity Fabric Link which allows two GPUs to share memory resources for bigger project workloads. The new GPU is also built with security in mind with hardware validated boot.

Software Geared for Professionals

Together with the announcement of the RADEON PRO VII, AMD also highlighted their continual support for industry and professional applications with their commitment to providing stable, industry grade software. The company announced the availability of Professional drivers which will be updated regularly. In addition, their software will have Day-0 certification from relevant parties to ensure that programs are stable and compatible for professionals. This certification process will be ongoing and will be applied to every update.

In the same vein, AMD also announced that their RADEON ProRender will have a more simplified licensing model to enable more widespread adoption. The company will be using the APACHE based licensing format to streamline licensing and ease adoption among professionals. At launch, the ProRender 2.0 is supported by Unreal, SideFX, Autodesk Maya and Blender.

Pricing & Availability

The AMD RADEON PRO VII card will be available starting June, 2020. It will cost USD$1899 (MYR8,215.05).

AMD’s entreprise drivers are already available for download as of the announcement.

PR Newswire

ZAFUL and LiveMe donate masks to California hospital

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MARTINEZ, Calif., May 8, 2020 /PRNewswire/ — ZAFUL has taken steps to fulfill its social responsibilities, and actions to help curb the spread of the COVID-19 outbreak. Cooperating with LiveMe, a joint live broadcast partner of Cheetah Mobile, ZAFUL donated 17,500 masks to a hospital in California as well as 2,500 disposable isolation face masks to the nurses, anchors and staff on the LiveMe live broadcast platform. The donation has been appreciated by the hospital staff. Celebrity anchor Macykate also mentioned this donation in the live broadcast of LiveMe’s four-year event, calling on more people to joint in the fight against the COVID-19 pandemic.

The celebrity anchor Macykate
The celebrity anchor Macykate

The Clothing Industry is facing an unparalleled challenge, among which many retailers across the world have shut their offline stores. In response to the pandemic, ZAFUL has taken proactive measures.

ZAFUL has provided prevention guidance on its website, adding mask identification instructions so that consumers can have a better understanding of the different protection methods. ZAFUL is offering basic protective equipment materials to people in need, qualified medical masks are sold at a cost ($3.20 each) on the website.

ZAFUL has its own warehouse where the products are thoroughly disinfected on a daily basis. The relevant staff are required to conduct daily temperature tests, wear masks and gloves to ensure a safe delivery of packages to the consumers. In terms of the shipping, ZAFUL is preferentially choosing local warehouse logistics for delivery to guarantee timeliness and reducing transportation risks. The monitoring of logistics channels has been strengthened and new workflows have been added to minimize the delay of deliveries.

In addition, the validity of returns and exchanges was extended to 60 days. Through communicating online with consumers and solving their issues in a timely and effective manner, ZAFUL aims to improve the shopping experience of its consumers.

Keeping up with fashion – ZAFUL will carry out various brand activities and introduce new selections of clothes every year. This year, the Spring pop-up store plan in New York has been postponed. However, it will bring surprise to the people looking forward to it when the program runs again.

ZAFUL has launched series of sportswear and related equipment on the website so that customers can wear various clothes and exercise while staying at home. Moreover, free medical masks are offered for orders over $79. ZAFUL is expecting to see a brand new you when the pandemic ends!

About ZAFUL

Founded in 2014, ZAFUL is dedicated to offering fashionable and cost-efficient fashion-related merchandise for the tech savvy youth. In 2019, ZAFUL was ranked 23rd in the High 50 China Export Manufacturers by BrandZ, the world’s largest model fairness database. Thus far, ZAFUL covers shoppers in over 180 nations and regions.

Web site: www.zaful.com

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PR Newswire

Atos delivers its Quantum Learning Machine to Japan

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PARIS, May 13, 2020 /PRNewswire/ — Atos, a global leader in digital transformation, today announced that it has sold its Atos Quantum Learning Machine (QLM), the world’s highest-performing commercially available quantum simulator, through its APAC distributor Intelligent Wave Inc. (IWI), in Japan. This is the first QLM that Atos has sold in Japan.

Atos delivers its Quantum Learning Machine to Japan
Atos delivers its Quantum Learning Machine to Japan

Quantum computing is a key priority for Japan. It launched a dedicated ten-year, 30 billion yen (US$280 million) quantum research program in 2017, followed by a 100 billion yen (US$900 million) investment into its Moonshot R&D Program – one focus of which will be to create a fault-tolerant universal quantum computer to revolutionize the economy, industry, and security sectors by 2050.

Combining a high-powered, ultra-compact machine with a universal programming language, the Atos Quantum Learning Machine enables researchers and engineers to develop an experiment with quantum software. It is the world’s only quantum software development and simulation appliance for the coming quantum computer era. It simulates the laws of physics, which are at the very heart of quantum computing, to compute the exact execution of a quantum program with double-digit precision.

“We’re delighted to have sold our first QLM in Japan, thanks to our strong working partnership with Intelligent Wave Inc.. We are proud to be part of this growing momentum as the country plans to boost innovation through quantum. Japan understands that quantum research requires a long-term vision and nurtures innovation at every level to build its future success in the field,“ said Nourdine Bihmane, Head of Growing Markets and Head of B&PS Public & Regional at Atos. “The Atos Quantum Learning Machine enables businesses to develop and experiment with quantum processes and delivers superior simulation capabilities to speed innovation.”

The introduction of the Atos QLM enables companies to prepare algorithms tailored to their own use cases and adapt them to current and future quantum technologies. It also supports research and educational institutions in training human resources to quantum programming and to promote advanced research on these topics.

The Atos QLM simulates the behavior of a quantum computer, meaning that quantum algorithms can be developed without the need for quantum hardware. As the Atos QLM is hardware-agnostic, quantum algorithms developed on it can be executed on any quantum computer from any manufacturer.

Atos QLM users continue to grow. Launched in 2017, the QLM is being used in numerous countries worldwide including Austria, Finland, France, Germany, India,  Italy, the Netherlands, Senegal, UK and the United States, empowering major research programs in various sectors. Atos’ ambitious program to anticipate the future of quantum computing – the ‘Atos Quantum‘ program – was launched in November 2016. As a result of this initiative, Atos was the first organization to offer a quantum noisy simulation module within the Atos QLM.

More information about Atos Quantum Learning Machine: https://atos.net/en/solutions/quantum-learning-machine

About Atos

Atos is a global leader in digital transformation with 110,000 employees in 73 countries and annual revenue of 12 billion euro. European number one in Cloud, Cybersecurity and High-Performance Computing, the Group provides end-to-end Orchestrated Hybrid Cloud, Big Data, Business Applications and Digital Workplace solutions. The Group is the Worldwide Information Technology Partner for the Olympic & Paralympic Games and operates under the brands Atos, Atos|Syntel, and Unify. Atos is a SE (Societas Europaea), listed on the CAC40 Paris stock index.

The purpose of Atos is to help design the future of the information space. Its expertise and services support the development of knowledge, education and research in a multicultural approach and contribute to the development of scientific and technological excellence. Across the world, the Group enables its customers and employees, and members of societies at large to live, work and develop sustainably, in a safe and secure information space.

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Press contact:

Marion Delmas | marion.delmas@atos.net | +33 6 37 63 91 99

PR Newswire

TAIGER launches movement and chatbot to help people and businesses cope during COVID-19

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SINGAPORE, May 13, 2020 /PRNewswire/ — TAIGER has launched an AI-driven chatbot, ‘Ask Phoebe‘, as part of a movement called #makehomesgreatagain to help people make better use of their time while at home with their families.

TAIGER launches movement and chatbot to help people and businesses cope during COVID-19
TAIGER launches movement and chatbot to help people and businesses cope during COVID-19

The chatbot offers social distancing-friendly activity ideas during the pandemic, whilst helping businesses market their services.

“One great thing about the chatbot we have built that allows people to identify activities suitable for them is that the bot actually identifies your life stage,” says Joshua Kwah, Global Head of Marketing at TAIGER, in an interview with CNA938.

Joshua adds that brands can tap on ‘Ask Phoebe’ as a platform to stay relevant yet purposeful.

Companies and agencies that are exploring ways to leverage this movement include IMDA, MullenLowe, Publicis Media, and Gush.

The IMDA, a statutory board of the Singapore government that manages the infocomm and media sectors, had previously rolled out its Stay Healthy, Go Digital movement, which consists of a repository of educational and entertainment choices to engage those staying at home.

To help spread their movement further, TAIGER has incorporated ideas from their repository into the chatbot, presenting the public with a multitude of ways to keep themselves occupied at home.

Howie Lau, the assistant chief executive of media and innovation at IMDA, commends the efforts of TAIGER’s #makehomesgreatagain initiative, which he says “complements national efforts to help Singaporeans live their life as normally as possible through digital technology.”

Chief executive of MullenLowe in Singapore, Paul Soon, agrees and makes a case on how the importance of chatbots were previously overlooked, but have now become more relevant than ever.

Ultimately, TAIGER hopes people can do things for the very first time through ‘Ask Phoebe’ or through following the examples by others who quote the hashtag, according to Joshua Kwah, the Global Head of Marketing at TAIGER.

“With being cooped up at home with work, kids, dependencies all closer than comfort and at a higher level of intensity, it’s easy to slip into mood swings or feelings of depression,” he says.

“It is an opportunity to build up your emotional bank — something that is often neglected in the fast pace of life but so essential to your wellbeing, inter-relationships as well as your productivity at work connecting with people.”

The original release from The Drum can be read here.

Watch the campaign showreel here.

About TAIGER

TAIGER is a visionary Artificial Intelligence (AI) company, pioneering next-generation AI solutions. TAIGER uses human-like logic to automatically read, understand and extract information, guaranteeing unrivalled levels of accuracy of 90% and above. TAIGER, an SG:D Accredited company under the Infocomm Media Development Authority of Singapore is headquartered in Singapore, with offices in Madrid, Mexico City, Dubai and New York. www.taiger.com 

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PR Newswire

CASETiFY Welcomes Hello Kitty to the Co-Lab Program for Two Special Edition Collections

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HONG KONG and LOS ANGELES, May 13, 2020 /PRNewswire/ — Lifestyle brand CASETiFY is inviting Sanrio’s fan-favorite character Hello Kitty to make over two collections of special edition tech accessories, available for purchase worldwide on May 22, 2020.

Introduced by global casemaker CASETiFY, the collaboration celebrates the first fashion tech accessory capsule of Sanrio’s most iconic character, Hello Kitty.
Introduced by global casemaker CASETiFY, the collaboration celebrates the first fashion tech accessory capsule of Sanrio’s most iconic character, Hello Kitty.

The Hello Kitty x CASETiFY collection will debut in two capsules: The Mini Mart Collection and The Signature Collection. With both product lines playing on the adorable features that Hello Kitty fans have come to know and love, every accessory creates a new way to personalize and rep the iconic character on CASETiFY’s premium quality accessories.

Launching with Hello Kitty x CASETiFY’s limited edition release, The Mini Mart Collection brings candy-colored market essentials and reimagined everyday items to a range of accessories compatible with iPhone, Apple Watch, AirPods 1/2, AirPods Pro, MacBooks, iPads, and more. From special edition Floaty Cases, to playful “fruit stickers” taking over CASETiFY’s best-selling styles like Glitter and Impact Cases, fans are invited to customize and create their very own Hello Kitty-approved accessory. Joining the lineup, and introduced just in time for the collaboration, shoppers can also take their tech to the virtual “refrigerator aisle” and choose from limited edition designer Milk Cases, turning their phones into a grocery list staple. At the same time, Hello Kitty x CASETiFY will also unveil a Signature Collection of classic designs, bringing timeless Kitty looks such as her red bow, blue jumper, and LBW (little black whiskers) to tons of custom tech accessories, including the new CASETiFY Puffy Case.

“Hello Kitty is an extra special partner to join CASETiFY for our latest collection,” said CASETiFY CEO and Co-founder, Wes Ng. “We’re introducing the collaboration the only way we know how–by inviting the entire CASETiFY Community to a global celebration of Hello Kitty, channeling her joy and sense of style in every accessory.”

As Hello Kitty officially joins CASETiFY Co-Lab (a creative program known for releasing sold out capsules with brand partners from around the world), the collection will introduce two brand new CASETiFY products to the collaboration. First, fans will be able to dress their tech in the new adhesive 2-in1 Grip Stand, available in four designer prints. Disguised as a Mini Mart essential bandage, the strap is engineered for easy smartphone handling, offering a cute way to grip and stand up portable tech. Additionally, customers will be able to shop CASETiFY’s first-ever printed UV tech sanitizer. Lined with mercury-free sanitizing lamps, and equipped with an embedded wireless charger, customers can disinfect their screens and replenish their iPhone batteries in true Hello Kitty fashion, retailing USD120 .

Hello Kitty x CASETiFY sets up shop on www.CASETiFY.com/hello-kitty, with accessories starting at USD25. For more information on the collaboration, and to join the waitlist granting early access to the collection on release day, visit CASETiFY today. Make sure to stay tuned to @CASETiFY and @Sanrio on Instagram, Facebook and Twitter for more updates and announcements about the collection. Have a super great day!

About CASETiFY                                                                                             

Founded in 2011, CASETiFY is recognized as the first and largest global platform for creativity and customization, connecting individuals through their tech accessories. Today, CASETiFY serves as the leading Gen Z brand, delivering stylishly slim and drop-protected cases to millions of customers around the world.

Over the years, CASETiFY has expanded through three key channels: celebrity partnerships, retail channels, and brand design collaborations. Past highlights include launching both Sarah Jessica Parker and Pharrell William’s first tech accessories collections, unique in-store activations with Colette, Nordstrom, and Anthropologie, online partnerships with REVOLVE.com and ShopBop.com, along with tech capsule collections with Saint Laurent, Moncler, Vetements, DHL, The Pokémon Company, streetwear label BAPE, and global K-Pop group BTS.

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