No, this is not a love story. It is not even about boy meets girl story, not a breakup story. Do not get us wrong we love a good love story too (yes, we are guys and we admit that we have our more delicate sides), but this is not one. It is about SOUL though; SOUL Electronics the audio electronics maker. If you have not heard of them, they made their first headphones with Ludacris so they must really be something.
11street, well you know them. They are one of Malaysia’s biggest eCommerce platforms alongside Lazada and Shopee. Like the other two, the brand is just fresh out of the 11.11 Single’s Day sale. They are not done yet though.
So how are these two brands related? One is in audio solutions, one is in online marketplaces. Well, SOUL is now officially on 11street. With that also they introduced their brand new Artificial Intelligence powered wireless earphones on 11street.
Yes, we are a little curious about this too; AI technology in a headphone. It is not the average earphone though this new SOUL Run Free Pro Bio (name is a little handful, we know). It is a sports wireless earphone that is made specifically for runners. It is designed to be sweat-proof obviously and the ear locks are designed so that it stays in your ear at all times, it has to.
Why running though? Well, running is one of the simplest form and the most cost-effective one to do. You can run anywhere and carve your own running path and that is a day’s worth of exercise. It is simple to do because you have been doing it since you learned to run when you were little. You might have to do it through out your schooling years running away from dogs and your mother’s rattan.
As simple as it is though, believe it or not, it is one of the things that plenty do wrong. Most untrained runners will not notice this, but most of us run wrongly; as in we have terrible posture while we run. While that may not seem obvious, the effects of wrong postures are terrible to our bodies. It can lead to long-term injuries that could be very difficult to cure or correct later on. Running with the wrong posture also may lead to inefficiencies in the running so you are actually gaining less than you should.
Of course you need to change the way you run; yes, hire a trainer. They can be very expensive though and it seems a little unnecessary. This is where SOUL Run Free Pro Bio comes in.
To begin with the SOUL Run Free Pro Bio earphones are powered by something called a Beflex BioMech Engine that is built into the SOUL FIT app. This thing collects GAIT data and analyses it to tell you whether or not you are doing your runs correctly. It measures things like your head tilt, oscillations, step length and width, even shock. If any of that is not proper or correct the earphones will tell you what is the correction you need and all you need to do is follow the instructions until your run is corrected. That way you can save yourself from injuries related to running.
That is not all the SOUL Run Free Pro Bio earphones can do though. It is an earphone after all and the most basic use of one is still play music. That is why also the Run Free Pro Bio is equipped with apt-X stereo decoder for a better wireless experience while maintaining high-quality audio. A full charge of the earphones will last you 11 hours, more than enough for your daily run and using it on the commute to and from work. If you are the type that likes night runs, the Run Free Pro Bio comes with LED lights and some high-visibility reflective materials on the cables to ensure that you are as visible as possible.
The SOUL Run Free Pro Bio will start selling on the 12th December, 2018 onward. 12th December is also the 12.12 shopping festival for 11street remember. You can pre-order these little babies exclusively on 11street 4th December, 2018 (today) onward. Price? It is price at MYR699, a little more expensive than a professional coach but a lot cheaper for the long run if you are serious about running. Colours available for Malaysia are Passion Red and Power Grey. The pre-order period will also see SOUL giving 20% store wide discounts, not applicable to the SOUL Run Free Pro Bio. You get MYR200 credit upon purchasing the Run Free pro Bio though so that is more than 20-percent. If you go to your Boost App to buy it, the 20% discount on selected products will last until 31st December, 2018.
Also published on Medium.