XiaoMi Expands: Target India
Xiaomi is expanding to India, the second most populated country in the world. This comes weeks after the company announced that it saw a 271% increase in revenue in the first quarter of 2014. The company has been busy spreading its influence over many markets: Malaysia, Singapore, Philippines and now India.
The first device launching in India will be Xiaomi’s flagship Mi3. The device has already been selling out like hot cakes in many markets, including Malaysia; where the Chinese device manufacturer managed to sell out its latest batch of the Mi3 flagship in just 1 minute 45 seconds. The device brings flagship specifications to a price point not many manufacturers are willing to hit. The Mi3 runs on a Qualcomm Snapdragon 800 quad core processor with 2GB of RAM and 16GB of internal storage; Specifications we see similarly in devices like the Samsung Galaxy Note 3. The device will retail for Rs. 13, 999 (RM 743) from the manufacturer and goes on sale on the 22nd of July at 12 p.m..
Xiaomi also announced plans to bring the Xiaomi Redmi (Hongmi) Note and the Redmi 1S to India. In addition to this, Xiaomi also announced plans to bring the recently launched Xiaomi MiPad in India sometime later this year. The MiPad is the first commercially released tablet to run on the nVidia Tegra K1 which claims to bring desktop level graphics processing to the mobile platform. The tablet was released less than 2 months ago in China and sold out in a matter of minutes.
Xiaomi also announced that it would be partnering with Indian retailer Flipkart to distribute their devices. Given the company’s online first marketing strategy, it comes as no surprise. The manufacturer also announced, via Hugo Barra, that it would produce “small quantities all the time” rather than “big quantities every six months”. It would seem that this strategy is paying off for Xiaomi with the insane demand for the devices.