Ubuntu’s First Ever New (Not Really) Phone!
Anyone remembers the time when Ubuntu actually announced that they are going to make a phone? Canonical, Ubuntu’s developer actually were working with Meizu and BQ since almost a year ago. It is finally happening, finally a new Ubuntu phone is out. Except that the phone is not entirely new.
What the Ubuntu is fitted in is a Aquaris E4.5. It is actually a BQ product that originally ships with Android now modified to fit Ubuntu inside. Physically though there is no modifications to this device. It is fitted with a 1.3GHz MediaTek Processor based on the Cortex A7 architecture. From here on out, you can pretty much guess the specifications of the mid ranger. 1GB of RAM, 8GB of internal storage, 8-Megapixel rear shooter and 5-Megapixel front camera, all wrapped in 4.5-inches screen with 540 x 960 resolutions. Overall nothing to shout about. Not even to be proud about. Price? About €169.90 (MYR).
The interesting part though is that they are going with the strategy of Xiaomi where the Ubuntu Edition Aquaris will only be available through online sales. We do have to admit that it is a proven strategy in the Asian market. We are quite unsure about the European market though. Here comes the catch though, to those of you who are interested or wants to get your hands on this device here in the local market, Canonical and BQ has not plans yet to bring the device out of the European market. Worse still is that the United States market may be getting the device earlier as BQ did mention that they are working on a strategy to penetrate the U.S. market.
So why did Ubuntu came up so short? Two years ago Ubuntu announced a mobile edition of its popular alternative Operating System to the market. It got a few interests then but died down as proven by its crowd funding project, the Ubuntu Edge. Canonical though believes that their Operating System has a global impact and are confident with the product. They also did mention that they will take things one step at a time and eventually grow to a global mass market.