TCL Looking to Revive “Palm” Brand
The “Palm” brand is looking to make a comeback. The failing brand was initially acquired by HP in 2010. HP tried banking on the brands popularity with the release of the HP Palm Slate but was met with disastrous results leading to the cancellation of all of HP’s plans for Palm powered devices. In 2013, HP licensed the rights to Palm’s operating system (OS), webOS, to LG. Since then, webOS has been living on in LG’s SmartTV line and is now looking to cross into wearables territory.
However, it looks like not only is webOS looking to make a return thanks to Chinese manufacturer TCL. TCL has been in the smartphone industry for a while now marketing their devices under the Alcatel Onetouch brand and their acquisition of the Palm brand comes as quite the surprise. However, reviving a well known brand from the early days of smartphone innovation is a very strategic move for TCL. TCL is looking to not only market devices under the Palm umbrella, but also to “deliver absolute breakthrough innovations in Technology, Design, User Experience, Eco-system, Marketing, Supply Chain, and Business Models.”
Bold words for any company, but having said that, TCL’s business aspirations for the Palm brand involve them pioneering into a space not many companies would, crowdsourcing. TCL intends to use the large Palm community which still exists to help drive the direction and innovation for the brand, calling it “the largest scale crowd-sourced project ever seen in the industry.”
TCL is not only banking of the familiarity of the Palm brand, the company itself boasts a workforce of 5000 engineers in 7 research and development centres around the world and an already well oiled device manufacturing facility. TCL guarantees that the Palm brand will have full access to these resources in its revival efforts.
It’ll be very interesting to see what comes of this new business model with the Palm brand behind it.
So what do you think? Would you be interested in buying a Palm device made by TCL? Sound off in the comments below.