Is Sony’s mobile division in danger of extinction?
In a report, Sony is allegedly looking into new options including possible business partnerships and even selling the mobile division of the company. The department hasn’t been doing so well and it might be time for the company to cut the roots that are feeding off the success without any contribution.
Sony is still, however, trying to save the mobile branch and is making the ‘sale option’ a last resort. Sony CEO, Kazuo Hirai, explains that “the mobile and TV businesses both require a drastic overhaul. Without drastic reforms such as joint ventures or alliances, they will both be in the red three years from now.” Sony has been churning out high end premium smartphones that have everyone’s jaw dropping sometimes, in terms of price. But, it doesn’t seem that the market is too impressed and well, buyers aren’t willing to pay so much money when so many more better and more affordable options are in their midst.
The electronics giant hasn’t been doing well. Last year, it reported a USD$1.7 billion loss because of the loss of sales in smartphones. In recent reports, the tech tycoon has also confirmed that it will be closing down all of its retails stores in Canada within the next couple of months. 15 stores will be shut down through out the company and around 90 individuals will be losing their jobs. In the statement, the company announced:
“Over the next 6 to 8 weeks we are closing our Sony Stores in Canada and will redirect all of this business through our national network of Sony retailers, our online store … as well as through our Sony-trained Telesales team.”
It might seem that if Sony doesn’t ditch the mobile division, it will be narrowed down drastically instead to save the company money before it digs a grave too deep to come out of.
Source: Android Authority