Sony Lets You Live The Life of The Party With EXTRA BASS
Sony yesterday launched their new line of audio peripherals. The products launched were extensions to the existing EXTRA Bass series of headphones and speakers. The EXTRA BASS series of audio equipment by Sony is designed around the concept of portability on-the-go, bringing the clubbing environment with intense deep bass anywhere. The extensions announced yesterday was a new high power audio system box – GTK-XB7, two water-resistant wireless speakers – SRS-XB3 and SRS-XB2, and a new wireless headphones with bass boost – MDR-XB650BT.
The first big item on their launch list, it is actually literary big, is the GTK-XB7 high power box audio system. The GTK-XB7 EXTRA BASS one box audio system is powered by two 16mm woofers lined with 3-way line colour changing lights, strobe flashes, and light effects that interacts with the music that you are playing on the speaker. The Digital Signal Processing (DSP) technology that is embedded in the audio box will process frequencies according to the source while maintaining a high audio quality. The double woofers will give it the EXTRA BASS intensity that comes with the line of products in the line as well. You can even hook up the XB7 speaker box to another box via Bluetooth which doubles the speaker power you have all without the complication of a wire. The EXTRA BASS speaker is also fitted with NFC to sync your smartphone’s audio and music player. With Sony’s SongPal app on either Android or iOS you can even control and add light effects on the speaker box. If your smartphone is low on juice, there even a USB outlet on the box to keep your smartphone charged. If you are playing song from an MP3 player without Bluetooth connectivity there is an audio input on the box as well.
The second on their list are two portable wireless speakers; the SRS-XB3 and SRS-XB2. These two wireless speakers will have a quoted 24 hours and 12 hours battery respectively to keep you partying until the next day. To stay true to its EXTRA BASS name also it includes an EXTRA BASS button to enhance the bass. Of course both speakers connect to your smartphones via Bluetooth and NFC. Like the bigger XB7 as well you can link two or more speakers together via Bluetooth. You can bring this to you pool parties too with its water-resistant properties.
The last, but not the least of the launch was the MDR-XB650BT wireless headphones. The Bluetooth enabled headphones is fitted with 30mm audio drivers that are exclusive to this range of EXTRA BASS headphones. The headphones also pack a bass boosted with a dedicated bass diaphragm for that more intense and rich bass. Rechargeable via USB, the headphones can keep playing music streamed on your smartphone for 30 continuous hours.
What’s more is that with the launch yesterday, Sony announced that as official sponsors for ULTRA Singapore 2016 alongside EXTRA BASS they will be giving fans an opportunity to win tickets to the event. For the whole month of August fans and ‘Ultranauts’ as they call it will have to purchase any EXTRA BASS products at any authorised Sony Stores and Sony Centres in Malaysia. After getting your desired products you need to only answer a few questions and you are in a chance to win a pair of tickets. Gallery and press release after the break.
Be the life of the party – Inspire. Experience. Celebrate.
Sony welcomes a new addition to the EXTRA BASS™ lineup, launching a new powerful one-box system that brings a festival feel to any party
- GTK-XB7 – One box high power audio system with immense power and new flashy EDM lighting
- SRS-XB3 – Stylish and water resistant portable wireless speaker with 24 hours battery life
- SRS-XB2 – Compact and water resistant palm-sized portable wireless speaker with 12 hours battery life
- MDR-XB650BT – Lightweight wireless headphones with bass booster structure and 30 hours battery life
(Malaysia, 11 August 2016) – Sony today announced a powerful addition to its audio line-up, along with a host of the new products dedicated to delivering deep bass. Expanding the existing EXTRA BASS series of headphones and speakers for when you’re on the move and bringing club sounds into your home, dance music lovers can now enjoy the intensity of deep bass notes in a variety of locations using the one box high power audio system.
GTK-XB7 One Box High Power Audio System
One box, boombastic bass. With fabulous sound, bags of power and massive low frequency response from two large 16cm woofers, the XB7 turns nights at home into a premium clubbing atmosphere, and creates an EDM experience.
Sony’s unique EXTRA BASS sound uses DSP (digital signal processing) technology that cleverly processes frequencies according to the source while maintaining excellent audio quality. Music sounds and feels even more powerful, with punchy and deep bass notes that define today’s pulsing electronic dance tracks. Exciting colour changing 3-way line lights, strobe flashes and speaker light effects interact with the music, bringing that festival vibe right into your room.
Play things your way: Multi Layout lets you position the XB7 vertically or on its side, enjoying sensational stereo sound in either orientation. There’s also a handy Speaker Add function that allows you to hook up a second XB7 unit via Bluetooth® and instantly doubles your music power.
Stunning sound, no wires: One-touch listening lets you stream your favourite tracks and playlists via Bluetooth® with a single touch of your NFC smartphone or tablet. And if you want to get even more hands on, add cool DJ-style effects controlled with Sony’s SongPal app on your mobile. You can charge your phone or tablet’s battery over USB while you’re playing music. There’s also an audio input for connecting MP3 players or just about any other sound source.
SRS-XB3 / SRS-XB2 Portable Wireless Speakers
Impress your friends when you’re out and about with the SRS-XB3 and SRS-XB2 portable wireless speakers, with dedicated EXTRA BASS button to pump up the party. A whole host of big technologies are housed inside the XB3 and XB2 to achieve a hugely punchy bass for its small size. The XB3 is small enough to carry around and with a battery life of 24 hours of continuous wireless use, you can party from dusk till dawn, while the XB2 provides approximately 12 hours of continuous wireless use on a four hours recharge.
Both wireless speakers have multiple usage options. The XB2 and XB3 enable you to wirelessly add two speakers together using the ’Speaker Add’ function for even more powerful sound; Forget about spillages if your pool party is pumping as the speakers are water resistant. They’re also so simple to use; with NFC one-touch Bluetooth® connection, all you have to do is touch your smartphone or music device to the speaker, and you can start listening to your party tracks instantly.
MDR-XB650BT is a Bluetooth® compatible, compact addition to the existing EXTRA BASS series of Sony headphones. With a 30mm driver exclusive to this range, together with an incorporated bass booster structure and dedicated EXTRA BASS diaphragm, the headphones achieve highly realistic notes that precisely carves out the rhythm and groove feeling of rich bass. Keeping you wire-free, One-touch Bluetooth® connection and music playback is offered via NFC. Compatible with AAC and aptX® Bluetooth® codecs, it enables a premium audio quality sound even when listening wirelessly. With 30 hours of continuous music playback rechargeable anywhere via USB, your party won’t stop even at the break of dawn.
Road To ULTRA Singapore 2016
The world’s premier, award-winning independent music festival returns to Singapore this September 10 & 11, 2016, boasting a two-day festival experience for all EDM and music lovers. Following the footsteps of the highly successful ULTRA Korea, the finest names from the house and techno world will be setting foot in the Lion City, including headliners like Afrojack, Axwell^Ingrosso and deadmau5, who will grace an all-encompassing, three-stage outdoor extravaganza.
Sony and EXTRA BASS are proud to be the official partners for ULTRA Singapore 2016 and will be giving fans and ‘Ultranauts’, the opportunity to win the highly sought after tickets throughout the whole month of August 2016.
How to win these exclusive tickets? Purchase selected EXTRA BASS products at authorized Sony Stores and Sony Centres in Malaysia, answer a few questions and you’re well on your way to securing a pair of passes!
For more information about tickets and lineups, stay tuned to www.ultrasingapore.com.
GTK-XB7 Bluetooth® Version 3.0 (A2DP, AVRCP) NFC™ Yes Communication Range 10m Supported Codecs SBC, AAC, LDAC USB Yes (Play and Charge) Audio in Yes (RCA) Bass Boost Function EXTRA BASS Sound Enhancement DSEE™ (Auto) Party Chain Yes Speaker Add Function Yes ClearAudio + Yes Light Speaker Light / Line Light / Strobe Flash Light mode 12 modes SongPal Yes Dimensions
Approx. 326cm x 650cm x 340cm Weight Approx. 12kg Colours Black/Blue/Orange Red
Source: Sony Malaysia