Samsung is already a name that is synonymous to top quality electronics and top-of-the-line devices. Their strong brand name has been also known for their no compromise approach to innovation and pursuit of becoming the best in whatever market that they are in. That efforts all pay-off in the Putra Brand Awards 2016 recently.
In fact they have taken home three out of four titles in the event. The first of three titles they won is the IT and Office & Business Equipments category award. The second is in Communication Devices category; which is sort of expected. Lastly, in the Camera category. Despite not winning the Personal, Household and Outdoor Appliances category they are the runner-up in that category which says plenty.
The Putra Brand Awards was launched in 2010 by Association of Accredited Advertising Agents Malaysia (4As) in association with the Malaysia’s Most Valuable Brands (MMVB). The award was launched to recognise brands that excel in their field with a strong brand identity. It is also to emphasize the importance of brand building as part of corporate growth and a significant investment. Furthermore the recipients of the awards are voted entirely by consumers to be as fair as possible.
We do think that it is a well deserved win for Samsung Malaysia Electronics. They have been relentless in building their brands and products for as long as they are in the Malaysian market. What do you think though? What are your favourite brands? let us know in the comments. Press release after the break.
Samsung Malaysia Electronics Voted one of Malaysia’s top Brands at the Putra Brand Awards 2016
Leading mobile and electronics brand display excellence – bagging four awards
Kuala Lumpur, August 15, 2016 – Samsung Malaysia Electronics is a proud winner of the recently concluded Putra Brand Awards 2016, triumphantly taking home three Gold and a Silver award in four categories – a true testimonial of the brand’s excellence.
Excelling in the four categories it competed in, Samsung surpassed its competitors and bagged three esteemed Gold awards in the (1) IT and Office & Business Equipment, (2) Communication Devices category, and the (3) Camera category, and a Silver award in the Personal, Household and Outdoor Appliances category.
“It is truly an honour for us that Putra Brand Awards and the brand and marketing industry continue to recognise our commitment of bringing innovation that enriches people’s lives. I would also like to take the opportunity to thank our loyal consumers for choosing Samsung as their preferred brand,” said Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics.
“Our vision in Samsung is to inspire the world and create the future by transforming ideas and technology into innovations and designs that enrich people’s lives and contribute to social prosperity. We hope for our consumers to gain new experiences and discover new possibilities through our products that are more relevant to all,” added Elaine.
“2016 has certainly been a fruitful year so far for Samsung Malaysia Electronics and we promise to translate our vision for meaningful progress into innovation that deliver greater value and convenience to our consumers,” concluded Elaine.
Launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with the Malaysia’s Most Valuable Brands (MMVB), the recipients of the Putra Brand Awards is voted entirely by consumers.
For more information, please visit www.samsung.com/my/support.
Source: Samsung Malaysia