Samsung Galaxy A Series (2017) Brings the Premium Flagship to the Masses
The Samsung Galaxy A Series has just gotten its refresh for 2017. The devices have been revamped with more features and even better build quality compared to their predecessors. But more than that, it looks like the Galaxy A Series for 2017 is set to redefine the mid-range altogether. In a move that not many companies would dare to do, Samsung has brought some of its industry leading features, once reserved for their flagship line-up, to the Galaxy A Series (2017).
A flagship class device usually pushes the boundaries of technology and would cost users a hefty premium over other offerings in the market. How then would the Galaxy A Series for 2017 be bringing the premium flagship to the masses? Well, let’s first consider the price of the Galaxy A (2017). Malaysia will be getting two variants of the Galaxy A devices: the Galaxy A5 (2017) and the Galaxy A7 (2017). The devices retail for RM1,699 and RM1,899 respectively. Compared to Samsung’s own Galaxy S7 edge which costs RM3,099, the devices are close to half the price of their flagship.
Well, with cost out of the way, let’s look at the Galaxy A series and what it brings to the table. The biggest new feature which Samsung brings to its refresh of the Galaxy A Series is the IP68 water and dust resistance. This particular feature has been almost always reserved for the flagships and premium line-up of devices. We’ve seen this feature most recently in the successful Galaxy S7 models and the sorely missed Note7. With IP68 dust and water resistance, using your phone under water to get that underwater selfie is not a problem. Plus, you won’t need an umbrella for your phone when it rains. Samsung’s unique approach to the dust and water proofing does away with flimsy flaps and stoppers and makes sure that your device is as good looking as you are. This feature comes to the new Galaxy A series allowing users to take the phone anywhere, rain or shine. This feature truly epitomises the Galaxy A tagline “live unplanned”.
Another feature we’ve only seen in flagship-class devices is the presence of the Super AMOLED display. The Galaxy A Series (2017) not only comes with a Super AMOLED Display, it’s got Full HD 1080p resolution. This gives the A5 (2017) and the A7 (2017) a pixel density of 424 pixels per inch (ppi) and 386 ppi respectively. That’s more than enough pixels to see the spot your makeup artist missed! The amount of detail that you’ll be able to make out with the increased pixel density will make watching your favourite series on the go or showing off your selfies that much more enjoyable. You’ll also be able to see your images jump to life with the signature vividness and saturation of the Super AMOLED displays.
The one feature which everyone wants in a mid-range device is a flagship class camera. Samsung has included just that in the Galaxy A (2017). Both the Samsung Galaxy A5 (2017) and the Samsung Galaxy A7 (2017) come with 16-megapixel cameras on the front and back of the device. The cameras come with a f/1.9 camera lens which allows more light into the sensor for better performance in low light. In addition, Samsung has included its new Light+ technology which further enhances the devices low light capabilities. What’s more, the enhanced cameras do away with the unsightly camera hump which has become so common in devices nowadays.
The Galaxy A series has been a looker since its 2016 refresh. That continues to be the case with the Galaxy A series in 2017. The body of the Galaxy A5 (2017) and the Galaxy A7 (2017) is made of a combination of glass and metal. The metal frame of the device is sandwiched between a layer of 3D glass on the back and 2.5D glass in the front. The build quality of the device is impeccable and solid. Not only do the build materials scream premium, but they have been designed in such a way that the device feels natural in the hand. Do you want to know a secret? These are the same design queues and build materials which Samsung has been using their flagship S and Note series since the Galaxy S6 and Note5. You’ll be able to feel the difference in build quality when it comes to the Galaxy A Series (2017). The subtle curves of 3D glass on the back makes the device fit like a glove in your hand. What’s more, it makes the larger display fit effortlessly in your hands without an inkling of being cumbersome.
Let’s take a look at the insides of the 2017 editions of the Galaxy A series. The Galaxy A5 (2017) and the Galaxy A7 (2017) both come with an octa-core (8-core) processor clocked at 1.9GHz. This processor not only promises good battery life but also performs at a level which is comparable to the performance of the S7 edge. The processor is supported by 3GB of RAM allowing the devices to multitask with ease. The best part, the Note5, and S7 edge come with 4GB. The 1GB difference will make little difference in the performance of the device.
It comes as no surprise that Samsung has opted to bring their latest and greatest iteration of TouchWiz to the Galaxy A Series (2017). The cleaner, sleeker interface we have missed from the Note7 makes its triumphant return in the Galaxy A Series (2017). The cleaner, leaner TouchWiz UI on the Galaxy A (2017) series is lighter on the processor and RAM but bring a truckload of features and optimisations to the device. One such feature is the Always on Display which Samsung has reserved for its flagship Galaxy S7 and S7 edge The Always on Display allows users to see their clock, notifications, and/or calendar on their screen without the need to turn on the screen. Without draining out their battery, users will be able to be kept abreast with their notifications. Keep in mind, even the Note5 hasn’t got this feature yet.
In addition, another feature which has been reserved only for their flagships, Samsung Pay also makes its way to the Galaxy A series in 2017. The payment platform utilises the fingerprint sensor and the NFC features of the Galaxy A (2017) to allow payments from supported credit cards and banks. The Samsung Pay feature generates a one-time transaction token unique to any particular transaction which ensures the security of the users personal and banking details.
So, all in all, Samsung has successfully made a mid-range device which is capable of giving its own flagships a run for its money. With the Galaxy A5 (2017) and Galaxy A7 (2017) retailing for RM1,699 and RM1,899 respectively, the value of the devices at that price point with all the flagship class features outlined, it’s a device worth your time and hard-earned money.
With Samsung’s announcement on the 5th of January, Malaysia is the first country in the world to get the Samsung Galaxy A Series (2017). The New Galaxy A Series (2017) is officially available in stores starting today! Be among the first people in the world to get your hands on the Samsung Galaxy A5 (2017) and the Samsung Galaxy A7 (2017) by visiting Samsung brand stores, authorised dealers or their online partners! So what are you waiting for? You could be one of the first to own a Galaxy A (2017)! Just head on down to any Samsung Partner and get your own Galaxy A5 (2017) or Galaxy A7 (2017) in time for Chinese New Year!