Oneplus 2 Launches Through Virtual Reality
You may or may not have heard OnePlus 2’s unique launching these days, as it is definitely one of the most interesting product launch for now! They have done the launching through virtual reality! For those of you who’s still out of the loop, go ahead and search for “OnePlus 2 Launch” in Google’s Play Store, and enjoy!
Basically, it’s an app that takes you through their latest launch – through virtual reality! Once you get the app going, you will “wake up” in an office – OnePlus’ office. You can move your phone around and the virtual reality in the phone app will follow along. It’s like you’re in this story mode for RPG games, which is pretty exciting! This way of launching also made it more personal for the fans, so that they can feel much closer to them.
So first off, the reason why they used this way of launching is to allow the fans to experience the launch as close as possible to them. Co-founder of OnePlus Carl Pei, whom is the guide in this VR, mentioned that OnePlus is more of an idea that bloomed thanks to the fans whom stuck by their dreams and ideas. OnePlus 2 was then introduced by some lucky fans that had the chance to test the new device before everyone else. They then included the fans’ comment from all over the world whom also had a chance to use them before anyone else. The VR walkthrough is rather long, so do make sure that your phone has enough battery and you have the time to sit through everything.
This is a really brilliant marketing strategy by OnePlus, I believe. They made it clear that the reason why they’re so successful now is all thanks to the fans. It’s all about the community and the users, as they have been listening to the needs of the customers in making all the phones. They inspire them dearly, and they have made this launch for the fans and not for anyone else. Those who watched can agree that it is very touching in knowing that they really care and listen. It made fans feel closer to them, which is always good.
Moving on to OnePlus 2, the phone will have Snapdragon 810 processor, a 4GB of RAM, 64GB of internal storage, and a 1080p 5.5-inch screen. The processor is Qualcomm’s best processor made as of yet. The phone is made surrounding the processor, so fans can definitely see some great performance in the phone to come. Fans in the VR mentioned that the phone has a superior design and quality for the phone. One big feature for the phone that excites fans is the camera. It is equipped with 13MP rear end camera with 1.3 micron pixels – a sensor that allows better pictures to be taken in low light with much faster focus time for the camera.
The phone will have a fingerprint sensor (it can save up to five fingerprints!), and a USB-C connector with a reversible USB-A connector on the other end of the charging cable. Those USBs are under their patents, of which is very convenient for the users. The price of the phone, however, is not really addressed in the launch.
Check out the video introduction of the phone here!
So, what do you readers think of this launch? Does this launch make you want to get the OnePlus 2? Let us know on what you think about it, and what your first impressions of the phone too! We at techENT will keep you updated regarding the aspects of the device!