Nike Hints on Continued Partnership With Apple
Nike started out a partnership with Apple back in the year 2006 when they introduced together the Nike+iPod moniker. In that collaboration Nike produced shoes with an embedded chip in the sole section that captures rhythm and speed to determine its users exercise intensity. That sensor connects via Bluetooth to an iPod touch or iPhone with the Nike+ app. The app then determines which songs are to be played based on the calculated intensity of user. That was actually quite a good idea in automated song selections. They moved on to something newer after that. With the talk about wearable technologies becoming a thing they launched the Nike+ Fuelband, quite recently too. That collaboration though came to a halt not too long after it broke the surface. The Fuelband did not capture the market as Nike hoped it would and so the project was scrapped, and that is that with the Nike and Apple partnership.
It has not died though as in an interview with Bloomberg Mark Parker, current CEO of Nike did talk about something that hints the continuation of the Apple and Nike partnership. Parker said that wearable gadgets are “going to be a big part of the future” and also hints that they will stay in the market. He mentions that the current market for the wearable devices are still quite on the geeky side but will mature into a more stylish, sleek, and trendy one soon enough. He also said that they are planning to increase the market base of the current Nike+ consumers, which they definitely cannot do without the help of Apple.