New Sony Xperia Flagship on the Horizon?
Just yesterday we covered that the top tier Sony Xperia X Performance will not be making its way to Malaysian shores. It looks like Sony’s been really busy lately. The struggling Japanese manufacturer is looking to refocus its marketing efforts. On the trails of their poor Compound Annual Growth Rate for FY15-17 (a meager 0.3%) in the smartphone industry, the company is looking to focus on more premium markets. These include East Asia, Europe, and the Middle East. As a result, they are expected to shrink their presence in the U.S., China, Brazil and India while maintaining status quo in Latin America and Asia Pacific. This could be the reason behind the exclusion of Malaysia in the Xperia X Performance rollout. However, the decision to shrink their presence in China and India which have long been considered emerging markets could be due to the expected boom in affordable smartphones in those markets. This makes their intentions to compete in the more premium market pretty clear.
Be that as it may, it looks like their strategy isn’t changing. We mentioned in our article yesterday that their current strategy to have a new flagship device every 6-months could be doing them more harm than good especially in emerging markets. However, unlike their competition, it looks like the Japanese electronics manufacturer doesn’t have plans to slow down. In leaks from GFXBench and UAProf, a device by Sony with the model F833x. According to the leaked benchmarks, the device looks to be a step above the current Xperia X Performance. The looks to be running Sony’s version of Android 6.0.1 with a Snapdragon 820 processor with 3GB of RAM. It’s display comes in at 5.1-inches with FullHD resolution at 1920 x 1080 pixels. It also looks like the camera will be a powerful 21-Megapixels with a 12-Megapixel front facer. Noticeably absent is a fingerprint sensor which we see in all today’s flagships. The fact that there’s more than one model, F8331 and F8332 indicate that there maybe more than one variant well on the way.
In addition to benchmarks, we also have leaked images that show Sony’s refocused design. It looks like the old approach with Sony Xperia devices having glass backs is long gone. Instead, the new Sony Xperia devices look to be adopting full metal chassis. The images show the Sony Xperia f8331 adopting a new flash design on the back and USB type C. However, aside from the changes mentioned, it looks like Sony is still sticking to its angular design.
Source: Xperian.ir via PocketNow, Xperiablog (2), GSM Arena