Motorola’s MotoMods Dead before they even launch?
Motorola Mobility recently released its first flagship device as a full subsidiary of Lenovo – the Moto Z. The newly launched device is one which brings with it a whole load of features, including top of the line specifications and its hallmark feature – modularity. Moto gives its implementation of the modularity the name MotoMods. The 16-pin connector of the MotoMod allows users to express themselves and gain some additional functionality such as extended battery.The Moto Z also brought the promise of customisability without the need for Motorola’s MotoMaker. This feature makes the Moto Z even more appealing to countries such as Malaysia who have yet to see the rollout of MotoMaker.
The hallmark MotoMods, which was much touted at their launch at Lenovo Tech World, is a feature that is very much applauded by many tech news blogs and news outlets. It was lauded as “modularity done right” in comparison with LG’s efforts in the LG G5. What’s more, Moto touted modules such as the microprojector module and the JBL speaker module which was a testimony to Lenovo’s partnerships with leading manufacturers.
However, based on recent rumbling on popular social media site, Reddit, the MotoMods may, in fact, be dead on arrival. The reason? Their pricing strategy. While it’s understandable that partnerships can be costly and Lenovo wants to position Moto as their premium offering’ some of the prices may just be too much for consumers to justify.
“I have been keeping a close eye on My Verizon app, to see when the Moto Z Force becomes available (to replace my time bomb G4). I noticed they have prices listed for the Mods.
Projector is $299.
Wireless powerpack $99.
Kate Spade shell is $79.
I didn’t see a price for the other style shells.
No info yet on the phone itself, though this does hint at sometime soon.”
The MotoMods for the Moto Z still remains one of the most promising implementations of modularity in a commercially available device to date. However, with prices ranging USD$79 (RM315) to USD$299 (RM1190), it may become a very hard pill for consumers and Moto fans to support.