Microsoft Acquires Sunrise
About a week ago, rumors say Microsoft was to purchase the Sunrise app – a free calendar app that is compatible with multiple calendar services that includes Google Calendar, iCloud, and Exchange. The Sunrise team has teased the acquisition through their recent app update, with a message that says “Today, we’re excited to announce our … new Android app for tablets!”
Although no words of purchases or acquisition was mentioned in the message, the acquisition was confirmed in a Youtube video interview with Sunrise co-founder Pierre Valade and Acompli co-founder, Javier Soltero. The interviewer was indeed Microsoft’s Chief Storyteller, Steve Clayton.
Microsoft was said to have paid more than US$100 million (MYR361 million) for the deal. No words on why Microsoft acquired Sunrise. However, it could be that in the future, Microsoft may include the functionalities of Sunrise Calendar in Microsoft’s future devices. Or maybe, they just have enough money to acquire start ups that is in competition with their own products.
Reports say Microsoft will not be changing anything with Sunrise and its apps. We won’t be surprised if they integrate them with Outlook though, like how they did with their recent acquisition of Accompli.