Micromax brings the Yureka to India!
The much anticipated offspring of the Micromax-Cyanogen matrimony has finally arrived in the form of the Micromax Yureka.
The Yureka is a pretty decent looking device with good specs to boot. It has a 5.5-inch, 720p IPS display protected with Gorilla Glass 3. Keeping things running is smooth is a 64-bit octa-core Snapdragon 615 SoC clocking in at 1.5GHz, and an Adreno 405 GPU for graphics performance. It has a good amount of memory in 2GB of RAM and 32GB of internal storage. The primary camera is a 13MP Sony IMX 135 sensor with a 24 fps burst mode and f2.2 aperture. The front camera is a 5MP one, pretty much the standard these days. It also has a 2500mAh battery to keep it powered, dual-SIM support and of course, runs on Cyanogen OS 11 based on Android 4.4.4 KitKat, with a Lollipop update promised soon.
The hype surrounding the Micromax Yureka has been understandable. It is only the second device that utilizes the custom ROM from Cyanogen as its operating software, after the OnePlus One. More interestingly, Micromax has secured exclusive rights to the Cyanogen OS in India. This basically makes it illegal for OnePlus to continue selling their devices in India, eliminating one Micromax’s biggest competitor in one of the fastest growing smartphone market in the world.
With so many interesting features making the Micromax Yureka attractive before it has been formally announced, perhaps the most attractive feature is its price tag. Despite its high-end specifications, the device is only retailing for approximately $142, a price that’s very easy on the wallet. With that said, we do expect the orders to be flooding in for this device and it remains to be seen if Micromax can supply the demand for it without resorting to the restrictive sales method employed by XiaoMi and OnePlus.
All in all, the Micromax Yureka heralds the arrival of another major player in the smartphone market, bringing great specs for a small price. The question remains is how long will they be able to last in one of the most competed for customer base in the world right now.