Samsung decided that 2016 would be the year that Malaysia played host to it’s Samsung Forum for the Southeast Asian and Oceanic regions.
Just what exactly is the Samsung forum? Well, Samsung forum is essentially a platform for the South Korean tech behemoth to display and announce its innovations in the Southeast Asian and Oceanic regions for all sectors including mobile technology, audio-visual technology and household appliances. Think of it as Samsung’s personal IFA conference.
So what went down today at the Forum? Here’s a quick rundown of what they announced.
Samsung’s always been a big player in the mobile industry with the company looking to move into making its own bioprocessors. What did they bring to the plate?
The company announced a few items which we will be going into a bit more detailed in separate articles.
Firstly, let’s start off with the brand new device. Samsung introduced their first Windows 10 powered tablet, the TabPro S which brings the convenience and productivity of the Windows 10 platform to your palms. The tablet comes with respectable specifications. It’s being touted as the first 2-in-1 tablet from the South Korean manufacturer.
In addition to this, the Gear S2 is getting two more variants: an 18K rose gold variant and a platinum variant. Both of these come with the same specifications as the Gear S2 but feel more premium than the previous Gear S2 Classic.
Samsung also announced a new app to unify and simplify the process of owning a new Samsung device which integrates its customer service arm and its warranty registration. In addition, the new mySamsung app will help users discover their devices more intricately with monthly tips which will educate the user on the many features of their Samsung devices.
In the home appliance arena, Samsung announced a new refrigerator and washing machine.
Remember earlier in the year, there were rumours floating about of the Korean tech company building a new refrigerator with a humongous screen built in? Well, they’ve announced it. It comes with a 21 inch display which will allow it to display all sorts of things. Essentially, the screen is Samsung’s efforts in the IoT (Internet of Things) arena which allows the user to connect and control various other devices via WiFi network and Samsung’s SmartHub interface.
A few of the more interesting features of the fridge include the ability to view the contents of the fridge from your smart device over the internet. Samsung lauds the feature as a blessing to anyone who does grocery shopping to make sure you don’t miss that one thing or overbuy. In addition, Samsung is bringing their twin cooling system to their full range of refrigerator lines. This allows users to have more precise control of their units – whether they want to have their freezer turned on and the like.
On the washing machine front, Samsung brings a new feature to their side loading units – the AddWash. Essentially, the AddWash feature is a opening flap which will allow the user to add softener and/or laundry into the washing machine after a wash is already started. Again, the washing machine will be WiFi enabled, allowing you to monitor your laundry from your device.
In the Audio-visual arena, Samsung has brought to the forefront its new Quantum Dot technology which leverages its panel making prowess to bring better contrast, sharpness and luminosity to the the TVs and also longer life times.
The Quantum Dot technology being utilised in its new Super Ultra High Definition (SUHD) TV line up is essentially a renaming of their “nano crystal” technology to something more mainstream with the industry. The technology allows for a panel with 5-6 times more pixel density compared to that of Organic Light Emitting Diode (OLED) panels. Also one of the many features of the televisions is their dynamic High Dynamic Range (HDR) technology which increases the intensity and range of colours with a minimum 1000 nits brightness. Another touted feature of the SUHD is UltraBlack which allows for darker, more natural blacks compared to that of a normal LED panel.
As with last year, the SmartTVs which Samsung will be bringing to market will be running on Tizen, the company’s proprietary software. The new TVs will bring with them a further optimised update of the growing ecosystem which emphasises simplicity and minimalism. Samsung is also bringing its “A” game when it comes to software and IoT with SmartHub and also a new TVPlus feature (which will not be introduced in Malaysia). These new software features will be rolled out to the older devices via an update to Tizen. However, if you require additional hardware for the update, you will need to purchase the evolution kit.
The South Korean behemoth is looking to unify your remote controls with its new Smart Control remote which can recognise over 1000 items including gaming consoles. The remote works by using your Samsung SmartTV to detect the device. It supposedly requires no setup.
Together with its TVs, the Korean tech company is introducing a new SUHD capable BluRay player which will be able to playback UHD Blurays and also act an entertainment hub with apps such as Netflix and iflix.