Lazada Brings China Closer to Malaysia with Oriental Pavilion
Chinese New Year 2017 is just around the corner. Naturally during this time leading up to Chinese New Year there will be plenty of shopping; malls are packed with people preparing for the coming festivities, everyone is playing Chinese New Year songs everywhere. In fact Chinese New Year in Malaysia is so big that it is one of those times where shopping is at its peak. Naturally then every marketplace in Malaysia wants to be a part of that shopping frenzy. Lazada, as Malaysia’s largest online marketplace obviously have to be a part of that frenzy. This year, right after they are done with the Online Revolution ended in December, 2016 they have partnered with manufacturers and brands from China to unveil Oriental Pavilion.
What is Oriental Pavilion? It is simply Lazada’s way of celebrating the Chinese New Year 2017 by bringing more Chinese brands to Malaysian’s reach. This has been one of the fruits of Alibaba’s labour since its acquisition of controlling stakes in Lazada. The Oriental Pavilion is basically a landing page that is dedicated to Lazada’s China partners. It is a platform allowing Lazada’s customers unparalleled access to high-quality products from China at affordable prices and best timeliness. Some of the brands highlighted with the launch are Puppyoo; vacuum cleaner manufacturer, Semir; a prominent e-commerce apparel producer, Bluedio; China’s leading wireless audio manufacturer, and QCY; one of China’s manufacturer of wireless audio products as well.
The launch of Oriental Pavilion before the upcoming Chinese New Year 2017 also coincides with their Chinese New Year campaign “Deals Louder Than Rooster”. The campaign happens from 17th to 19th January, 2017 with Lazada partners like JBL, Tesco, Lifebuoy, L’oreal Paris, Focus Point, Samsung, Tefal, Senheng, Philips, and Bosch. The three-day campaign allows customers to enjoy up to 88% (the Chinese’ lucky number u know) of discounts from these partnering vendors. Buying during this period also allows you to stand a chance to win JBL and Harman Kardon products worth MYR15,000, or exclusive Tesco vouchers just by spinning the Ong Mali Wheel on Lazada’s portal. Photos and press release after the break.
Lazada Malaysia Introduces Top Brands from China through
Malaysians can now shop for coveted Chinese brands such as Semir, QCY, Bluedio and Puppyoo in conjunction with Chinese New Year
Malaysia, 11 January 2017 – In conjunction with Chinese New Year, Lazada Malaysia today unveiled Oriental Pavilion, a dedicated page within Lazada.com.my for Malaysian consumers to shop for reputable Chinese brands. The Oriental Pavilion is part of Lazada’s initiative to introduce Chinese brands from TMall, China’s most successful online retail platform operated by Alibaba Group. To date, 16 brands including Semir, QCY, Bluedio and Puppyoo have signed up exclusively with Lazada Malaysia.
Hans-Peter Ressel, CEO of Lazada Malaysia said, “The synergy between Alibaba & Lazada created greater opportunities for reputable Chinese brands to expand into the SEA market, particularly Malaysia. The launch of Oriental Pavilion is opportune as consumers now have unparalleled access to high-quality products from sought-after Chinese brands at affordable prices. This brings exciting prospects for Lazada Malaysia as we continue to enhance customer experience, and bring the best of online shopping through unbeatable assortment, great value and convenience as we kick-start 2017.”
The launch of Oriental Pavilion coincides with Lazada’s Chinese New Year campaign themed “Deals Louder Than Rooster” happening from 17th to 19th January 2017. Alongside Oriental Pavilion, consumers can shop for prosperity deals from brands including JBL, Tesco, Lifebuoy as well as L’oreal Paris, Focus Point, Samsung, Tefal, Senheng, Philips and Bosch, enjoying discounts up to 88% off.
During the campaign, Lazada Malaysia will also feature promotions from various brand partners – customers will stand a chance to win JBL & Harman Kardon products worth RM 15,000, as well as vouchers from Tesco by spinning the Ong Mali Wheel on Lazada.com.my
For more information on these great deals, log on to http://www.lazada.com.my/cny-red-hot-sale/ For more information on the brands, check out :
Gong Xi Fa Cai!