HP Launches the A3 Multifunction Printers (MFP) alongside the HP Sprocket in Malaysia!
Printers and photocopiers are a staple in any office, or educational environment. You can rant all you want about printing is an evil incarnation of the modern devil, that it is as wasteful as throwing paper towels into toilet bowls. But the fact of life, as we stand is this; you can hardly stand a day without any sort of contact with paper. No matter how hard you try to digitalise all your daily contents, or your documents at some point you would have to print them. At some point you would have to print them for your clients, or students, or your boss. Printed materials are still nearly irreplaceable in our current society. But of course, we all know it is an extremely wasteful process; especially when you use it commercially. That is also why manufacturers are looking for various ways to reduce the carbon footprint of their printers though. This is where the all new HP A3 comes in as well.
HP has been in the computer peripherals game for such a long time that we could not even remember a time when HP does not exist (obvious exaggeration, please do not burn our office for this). Of course one of the areas that they have been excelling in is printers; more specifically on this day is commercial grade printers. Of course if you are in an office environment and are looking for a new Multifunction Printer (MFP) upgrade HP might not be the staple name that you are used to. With the A3 series though, it might.
The demands and strains that are put onto modern-day printers like these new A3 MFPs are immense. Not only they have to print at a more efficient rate that its predecessors, it has to be more reliable and simpler to use as well. They have to be robust enough to stand the sort of abuse it might handle in its lifetime. The A3 series of business printers does that and more.
First of all, the A3 series comes in 3 sort of flavours; a PageWide variant, and two other LaserJet variants. Starting with the LaserJet variant; the most basic MFP of the three. It only prints in black and white so it may not work well enough for a creative environment. But if your only goal for you printer is print plain documents with minimal images or with less emphasis on colours, this is perfect. It prints at up to about 40ppm so that your office’s workflow is not interrupted in any way. All that is thanks to the LaserJet technology that is now more advanced than ever. It comes with less moving parts too compared to traditional commercial printers which means that it is even easier and faster to maintain than older sort of printers. With fewer parts there are way less waste which means that a Polar Bear still can hug it and live.
The next of the three is the Colour LaserJet MFPs This printer prints colour pages at the rate of 25ppm (up to). Not as fast as the basic LasetJet but then again this is a colour printer. For a colour printer though it is plenty fast enough to ensure that you can just print your needed document, or design for that next pitch in the next five minutes. Like the basic LaserJet also this printer comes with a host of connectivity options such as Microsoft Office 365 compatibility, SharePoint, email, USB and your office network folders.
Then there is the daddy, HP PageWide printers. At this point half of you who are not familiar with HP’s printers might have not heard of HP PageWide technology. It is a brilliant piece of engineering that reduces moving parts of a printer to make it print even faster and more reliable. HP’s solution? Make their print head as wide as the paper that you choose to print on. The result? Up to 50ppm printing rate. Now tell me that is not fast. Well yes, there are printers that are faster but this is a colour printer and it prints colour pages at the rate of 50ppm; which is still very fast. If you choose to print only black and white documents, the speed goes up to 80ppm; as close as you can get to instant printing.
With a single large print head as well there is way less moving parts which reduces the maintenance mess and downtime. It helps with reliability too – less moving parts, less things to go wrong. Of course with less moving parts, there are less wastes which also means that this is Polar Bear friendly. Not to mention that this is supposed to consume way less power than any other MFPs in the market.
At this point, if you are the one that makes the decision on buying printers in your office you might be thinking that these new printers may not seem like they are any different compared to the current line of printers. “So why HP?” I can hear you ask already. One word; top-notch security.
Modern printers come with a slew of technologies that makes it even more connected than ever before. They are so advanced that you can even print documents in your office from the comfort of your home couch (I may be exaggerating a little bit here). They are more connected to the cloud than ever; these printers can even function as their own computers that is connected to the internet. But this also meant that printers are more vulnerable than ever. These commercial printers can be hacked, can be dosed with virus and they can act as a gateway to your office’s private network. Now imagine that happening to your office while you are in charge of buying these printers.
The new A3 MFPs does not handle security like the rest of the MFPs out there. So what happens when your MFP detects that there is an intrusion within the network of the MFP itself? It shuts down and reboots with a backup BIOS. That may not sound revolutionary in any way; but it is, at this point the best way to counter any sort of malicious hacking that we see so rampant these days through modern MFPs. If you think about it too MFPs are currently some of the most vulnerable hardware in your office arsenal. As far as we know too, there are no antivirus or specific firewall protection service that is built into or specifically for modern MFPs.
If you are wondering too; reboots on the HP A3 MFPs are dealt with in nearly instant. You may not even realise that it is happening. Obviously the MFPs will send an error report to HP’s headquarters and HP will take necessary steps to prevent those sort of attacks in the future. With HP’s brilliant after-sales as well, you would not expect anything less. More information about the printers at hp.com.my/A3. Press release after the break.
HP Malaysia expands portfolio of next-generation A3 MFPs in Southeast Asia
Powerful multi-function printers deliver world-class security and accelerate office of the future
KUALA LUMPUR, 11 August, 2017 — HP Malaysia today announced a robust line-up of next-generation A3 multifunction printers (MFPs) in Southeast Asia. The 54 new SKUs include enterprise-class A3 MFPs that are designed to protect themselves in the face of growing cyber-attacks on businesses.
- HP launched new A3 MFPs that will transform today’s copier experience by offering advanced security features, affordable color and longer device uptime with HP’s Smart Device Services technology.
- HP launched The Wolf : Season 2 in a continued effort to grow awareness about the security risks of poorly secured printers and PCs.
According to the IDC IT Security MatureScape report 2017, 95.6% of organizations in ASEAN are operating with less-than-ideal IT security practices in place.[i]
“We are living in a new world order with connected devices and evolving attacks that often hit us when we least expect them. By integrating security in every stage of product development, we are reinventing security from protection to resilience, delivering highly secure A3 MFPs in the market and making life better, safer for our wide range of customers in Malaysia,” said Kym Lim, Managing Director, HP Malaysia.
The new A3 portfolio transforms today’s copier experience for customers and service professionals by offering advanced security features unmatched in the marketplace[ii], affordable color via HP’s PageWide printing technology, and longer device uptime via HP’s Smart Device Services technology.
Lim added that “HP sets out to reinvent the print experience by bringing the intelligence of IT into our next-generation A3 MFPs. With Smart Device Services, we are reducing service cost for partners and raising the bar in customer experience.”
Advancing security and protecting networks
Embedded with advanced security features that are necessary to combat the growing number of threats targeting business MFPs, the new HP A3 printers are amongst the world’s most secure enterprise MFPs in the market. Considering that modern MFPs now behave more like PCs, and the fact that less than two percent[iii] of the world’s hundreds of millions of them are properly secured, improving print security is a top priority for businesses. HP’s enterprise-class MFPs incorporate a comprehensive suite of security features that protect devices, data and documents, creating a layered security approach needed to combat advanced attacks.
With HP Sure Start, whitelisting and run-time intrusion detection, HP enterprise-class MFPs are embedded with key security features that automatically trigger a reboot in the event of an attack of anomaly. When an attack targets the BIOs, firmware or run-time memory, HP enterprise-class MFPs can generate alerts in syslog format and notify IT managers via Security Information and Event Management (SIEM) tools.
Besides incorporating new Security features, HP has also launched The Wolf: Season 2 as part of its global initiatvies to elevate awareness of the security risks facing businesses and consumers. Making its debut in Cannes this year, HP Studios’ The Wolf: Season 2 builds on the dramatic first season starring award-winning actor Christian Slater as a fictional hacker targeting the healthcare industry’s highly sensitive data records. Find out more from the online press kit.
Cloud-based innovation and reduced costs
HP’s portfolio of A3 MFPs – including three PageWide platforms and thirteen LaserJet platforms – benefit from the new, cloud-based proprietary service optimization platform, HP Smart Device Services (SDS). SDS delivers maximum device uptime by integrating advanced diagnostics, device specific troubleshooting and remote remediation capabilities into the industry leading MPS tool sets resellers use today.
The HP PageWide Pro devices make color printing more affordable[iv], while simultaneously providing best-in-class print speeds[v]. The single and multifunction devices have print speeds ranging from 35 ppm to 60 ppm (up to 80 ppm in General Office mode). PageWide technology is also more sustainable – consuming up to one-seventh[vi] the energy of competing color laser machines in the same class while producing significantly less packaging waste associated with supplies and long life consumables.
HP’s A3 MFPs are available through qualified channel partners, or directly through HP Malaysia. More information can be found hp.com.my/A3
[i] About IDC MarketScape: IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
[ii] Applies to HP Enterprise-class devices with FutureSmart firmware 3.7 or above and is based on HP review of 2016 published embedded security features of competitive in-class printers. Only HP offers a combination of security features for integrity checking down to the BIOS with self-healing capabilities. For a list of compatible products, visit: http://h20195.www2.hp.com/V2/GetDocument.aspx?docname=4AA6-1178ENW. For more information, visit: www.hp.com/go/printersecurityclaims
[iii] Message based on HP internal global market sizing data divided by HP shipments as of December 2016 of Enterprise-class printers and MFP’s priced $599 and above that uniquely include (or could be upgraded) with a combination of security features for integrity checking down to the BIOS with self-healing capabilities.
[iv] Lowest cost per color page claim applies to devices that are not sold under contract: Comparison of HP PageWide A3 devices with the majority of in-class color ink/laser MFPs ($3000-$7499/ €2775-€6935), and color ink/laser single function printers ($1500-$2999/ €1390-€2770) as of January/February 2017; market share as reported by IDC as of Q4 2016. Cost per page (CPP) reported by gap intelligence Pricing & Promotions Report January/February 2017, comparisons for devices/supplies not sold under contract are based on published specifications of the manufacturers’ highest-capacity cartridges, inclusive of long life consumables and page yield. Average HP yield based on ISO/IEC 24711and continuous printing in default mode. Actual yield varies based on content of printed pages and other factors. For more information, see http://www.hp.com/go/learnaboutsupplies and www.hp.com/go/PageWideClaims
[v] Comparison based on manufacturers’ published specifications of pages per minute of all A3 color business printers ($1,500-$2,999) and MFPs ($3,000–$7,499) as of February 2016, excluding other HP PageWide products, as reported by IDC as of Q4 2016. HP PageWide speeds based on General Office mode and exclude first page. Learn more at hp.com/go/printerspeeds or hp.com/go/PageWideClaims.
[vi] Energy claim based on TEC data reported on energystar.gov as of March 2017. Data normalized to determine energy efficiency of in-class A3 color laser printers ($1,500-$2,999) and MFPs ($3,000–$7,499) as of February 2017, excluding other HP PageWide products, as reported by IDC as of Q4 2016. Subject to device settings. Actual results may vary.
Source: HP Malaysia