Grab Celebrates Everything Malaysian with Special Promo
It’s that time of year again for Malaysians, where our national pride shines through and our beloved Jalur Gemilang is proudly flown high. Once a year, we celebrate the formation of the Federation of Malaysia on the 16th of September. This national pride leaves no individual or organisation untouched. In fact, our own homegrown app and start up, Grab (formerly known as MyTeksi) is so proud to be Malaysian it wants to reward fellow Malaysians through its Malaysia Day promo.
In conjunction with Malaysia Day, the rapidly growing company has allocated a fixed number of vehicles in its continuously expanding fleet of drivers which will be specially decorated with “Proud to be Malaysian” decals. On the 8th and 9th of September, if you are one of the lucky people who get one of these cars or Taxis, all you’ll have to do is sing a special version of Dr Sam’s “Saya Anak Malaysia” and you will be riding for free. What’s more, Grab will also be giving you a special bag full of nostalgic. What’s inside? Well, you’ll have to try to get one of these patriotic rides on the 8th and 9th.
Here’s the lyrics to Grab’s take on the Classic “Saya Anak Malaysia”:
Saya Anak Malaysia
Wo shi Malaysia ren (我是马来西亚人。）
Izou tanak Malaysia
Melayu, Iban, India, Cina
Kadazan, Portugis pun ada
Semua kaya dengan budaya
Di bawah kibaran satu bendera
Aku Anak Malaysia
Naan oru Malaysia
Wo shi Malaysia ren (我是马来西亚人）
I am from Malaysia
Grab, Proudly Malaysian
Perhaps one of the best examples of the nascent start up industry in Malaysia, Grab was founded as MyTeksi in 2012 by Harvard Business School graduates Anthony Tan and Tan Hooi Ling. The application started as a means of hailing cabs safely and has evolved over the years to compete directly with local newcomer, Uber. Grab found its initial success in its partnership with the preexisting Taxi services in Malaysia. With strong backing from Angel Investors, Grab’s expanded to neighbouring countries such as Philippines, Thailand and Singapore within a year of its local launch.
This year, Grab has shown it’s Malaysian roots proudly. In numerous campaigns, the now regional company has found its success through efforts which proudly display their connection with the Malaysian public. These include their Durian campaign which rang in the yearly Durian season and also an ice cream campaign to help Malaysians cope with the dry season.
Grab is quickly becoming an excellent example of the potential of Malaysian start ups should they not falter in the initial stages. The company’s ability to adapt and offer new, exciting and relevant services has captured not only the Malaysian market, but also the Southeast Asian region.