Google Purchases Divide, Gears Android for Enterprise
Android has been a popular operating system among regular consumers, however, it has yet to appeal to the Enterprise market which has long been dominated with BlackBerry. However, with BlackBerry’s recent decline, companies such as Microsoft and Apple have been making strides towards entering the market. Android, however, has been losing out on this market due to security concerns stemming from the open source nature of the platform. This has led original equipment manufacturers such as Samsung to develop their own suit of security software geared towards enterprise customers making their own “android for enterprise” experience.
However, change seems to be on the horizon with Google’s latest purchase. The search behemoth just purchased Divide, a software start up focused on helping enterprise users of Android get the most of their devices and also helping big corporations make android more secure for their staff. The company was initially funded by Google as part of the Google Ventures program and is now making the transition to being a part of the company. This move brings some much needed features to Android for the operating system to compete in the enterprise market and hopefully make a big enough dent in it so that corporate professionals have more flexibility and choice between their devices under their corporation’s bring your own device (BYOD) plans.