Google Acquires best messaging service, EMU
Haven’t you heard? Google just added someone new to its family!
Google has made an interesting purchase by acquiring EMU. EMU is a very unique smart messaging service that quite obviously has stood out for its distinct features. Emu operates similar to something in between Google Now and a traditional text messaging app. It analyses your conversation and pops-up relevant content such as detail on movie times or recent celebrity news.
So, what does Google want with EMU? Well, first off, the tech company is going to retire the app. Sad but true. The app will be retired by the end of this month to help ease the transition to Google. Even those who already have the app prior to it being taken off the Play Store will not be able to do anything such as download or send and receive messages.
The purchase of EMU definitely is aimed to help boost Google Hangouts. We are thinking the company is looking to take EMU’s unique abilities e.g. schedule an event in your calendar if you talk to other users about doing a something together to bring Hangouts to the next level. Hangouts will be able to run through your conversations to find information you are likely to find helpful or interesting.
With all the information one can get via Gmail, Google Maps, Google Calendar and Google search engine, we’re looking at Hangouts on steroids. We’re hoping some of the upcoming features will be rolled out with the next Hangouts update!