CES 2017: ASUS Zennovation
It is the second day of CES 2017! Of course there are plenty of things to talk about in this year’s show as focuses are turning towards things like new Ultra HD technologies and players, intelligent sensors, drones, and most of all 5G and IOT. ASUS, as one of the largest consumer electronics brand in the world definitely cannot miss out on this year’s Consumer Electronics Show. The Taiwan based manufacturer did so with their Zennovation keynote earlier today.
The Zennovation show starts off with some graphics of some ASUS products as expected. They spared no time to introduce their current CEO on stage who then wastes no time introducing their expansion for their brilliant Zenfone 3 series of devices; Zenfone 3 Zoom and Zenfone 3 AR.
Enter the Zenfone 3 Zoom in CES 2017 day two, well it is technically not open yet, but keynotes are already happening. So the Zenfone 3 Zoom. It is powered surprisingly with a Qualcomm Snapdragon 625. Funny choice considering that this is ASUS’ official move into the dual-lens camera bandwagon that is made popular by the Huawei P9. The dual-lens camera that is the highlight of this ‘Built for Photography’ device is a Sony IMX362 12-Megapixel shooter out the back featuring f/1.7 aperture. The large opening should allow high quality low-light photos theoretically. The laser autofocus is apparently a second generation improvement over the regular Zenfone 3 Deluxe. The front-facing camera is a Sony IMX214 sensor with 13-megapixel with f/2.0 aperture for those low-light selfies. Both cameras are powered by ASUS Super Pixel technology for better quality shots. The device supports professional manual settings as well as RAW imaging. You can even select the lenses that you prefer to shoot on manually on the Zenfone 3 Zoom and effectively allowing 2.3x optical zoom. This 5.5.-inch device is said to be the lightest and thinnest in its class at 170g and 7.99mm respectively. It is sustained on a 5,000mAh battery that is quoted at 42 days of standby time, which sounds a little too good to be true. The photography smartphone will be available February 2017 onward in the United States. No mentions on other market launches as of yet.
The second product they introduced is the one we are more interested in. The Tango enabled ASUS Zenfone 3 AR (AR as in; Augmented Reality). It is also designed to fit and support the Google Daydream for immersive VR experience on its unreal WQHD 2,560 x 1,440 pixels AMOLED 5.7-inch display. Then, there is Tango, which did not work so well on the previous device but looks promising in this iteration. Other than new partners coming in building more Tango apps, this device seems to be focusing on bringing Tango to the masses. The TriCam three camera setup on the ASUS Zenfone 3 AR is a 23-megapixel unit which should properly detail the environment for Tango’s interaction. Then there is the RAM size which is a first in the world; 8GB, not 4, not 6, 8GB. That 8GB of RAM is to ensure that Tango always has enough spaces to run properly. As if that is not enough Qualcomm’s involvement in this project added more power into their flagship Snapdragon 821 just to run Tango as smoothly as it can. All those power will produce plenty of heat and ASUS plans to counter that with their Vapor Cooling technology. The ASUS Zenfone 3 AR will be available in the second quarter of 2017.