BlackBerry Back To Basics – Enterprises
BlackBerry as we all know has not been in its best shape to date due to entrants of competitors like Apple with they iPhone, Samsung with they Galaxy line of smartphones and HTC. Despite being beaten down in the consumer market it is still surviving in the market, barely though. Since its establishment, originally known as RIM since 1984 the manufacturer has focused plenty on the enterprise market. Specifically, they provide secure mobile networking solutions for corporations. Competitors in the field has also increased ever since, especially with Samsung’s entrance into the foray. BlackBerry’s most prominent and best known secure networking application is known as BlackBerry Messenger (BBM). Now the manufacturer wants its customers and potential customers to know that it is still very much in the corporate networking game with an improved secure BBM.
They still call it BBM, but it is more secure that ever. Using experience gained by servicing and providing secure networks to corporations BlackBerry created a secure platform of BBM for enterprise use. How secure is it? BlackBerry uses the type of encryption that would pass through the United States’ government standard cryptography requirements at FIPS 140-2. That means that this BBM is secure enough to be used by Governments or Contractors that require a highly secure platform. Presumably BlackBerry might want to attract customers from the defence ministry or defence contractors. The secure instant messaging platform would allow users to communicate with others only within the same organisation network. Availability of this version of BBM would be around when BlackBerry BB OS 6.0 is announced. When it will be available on other platforms are not clear but BlackBerry says they are working to port it to other operating systems as well.