ASUS Launches the ZenFone 4 Pro for the Global Market with Gong Yoo!
The ASUS ZenFone 3, as we remembered it was a great device. It looked painfully beautiful from certain angles. The swirl motive underneath the intricate glass at the back of the device makes the device looks as sharp as a three-piece suit worn by Robert Downy Jr. while the sides just exudes class with the aluminum framing, like the perfect pair of cuff links to complete the suit. No, the front of the device just looks plain; just as any slab we know as smartphones these days. The front of the device is just a piece of glass covering its beautifully coloured display and a bunch of cameras and sensors. But overall, the ZenFone 3 is a pretty looking device; it worked pretty great too if we can remember. Sadly it is that time of the year where they have to replace the brilliant ZenFone 3. But no matter though the replacement is worthy of that ZenFone name.
So on the 17th of August, Jonney Shih came on stage to tell everyone in the hall that ASUS is introducing their next step in the smartphone industry. Dubbed the “We Love Photo” event ASUS also introduced Gong Yoo as their official global ambassador. Together, they introduced the ZenFone 4 series of devices in Taipei, Taiwan.
So what are they? First of all we have to mention that they actually have 5 variants of the ZenFone series on the display/demo floor. But as Jonney announced, there are 4 of them which are more significant; ZenFone 4 Selfie, ZenFone 4 Selfie Pro, ZenFone 4, and ZenFone 4 Pro. The left out variant in the presentation was the ZenFone 4 Max Pro.
Starting with the device they chose to omit; the ZenFone 4 Max Pro it is a battery life champion with a 5,000mAh juice box hidden within its sleek aluminum body. It runs on a Qualcomm Snapdragon 425 quad-core processor that is paired to 3GB in RAM. Those hardware pushes the Android 7.0 Nougat with the ZenUI 3.0 along and displayed to you through the 5.5-inch 1,280 by 720 pixels HD IPS display. Photos and videos are handled by a dual-lens rear camera with 16-Megapixel at its disposal. Its paired front camera too comes with 16-Megapixel so you cannot really say that it does not pack a punch.
Next in line is the ZenFone 4 Selfie. It is exactly what it sounds like; an aluminum bodied ZenFone 4 designed for self-portraits, a.k.a seflies. It comes with the latest Android 7.0 Nougat overlaid with the latest ZenUI 4.0 on board. Keeping the OS in check is a Qualcomm Snapdragon 430 Octa-core processor paired with a 4GB RAM and 64GB internal memory. Its party piece though is its dual-lens front facing camera with 20-Megapixels packed into it. It even has a wide-angle mode (120o) at f/2.4 for low light performance. That camera is paired to 16-Megapixels sitting behind the device. Keeping all of these juiced up is a 3,000mAh rated irreplaceable battery.
Then comes its bigger brother, the ZenFone 4 Selfie Pro. Powering the Android 7.0 Nougat with ZenUI 4.0 is a potent Snapdragon 625 Octa-core processor paired with 4GB of RAM. The display is also a step up at 1080p Full HD resolution measuring at 5.5-inch. Then there is the bigger caveat of the dual-lens front camera packing 24-Megapixel at f/1.8 with 120o wide-angle mode and softlight flash. With those, you will never take a bad selfie again (we do not take responsibility of any bad selfies, these things require skills; we are not qualified to take professional selfies either, at least the photo is clear). For everyday photography you still pack a potent 16-megapixel rear shooter at f/2.2 though.
Then, the device that we all have been waiting for; the ZenFone 4. You can opt for either the Snapdragon 660 or 630 for this device. Either way you are getting something that looks as pretty as Keira Knightley in a tight black dress (subjective; your opinion may differ). Its party piece (‘cos “We Love Photo”, of course) is the dual-lens camera that packs 24-Megapixels and a large f/1.8 aperture for superb low-light performance. It has a 120o wide-angle mode for that breathtaking landscape photo. It even has Optical Image Stabilisation (OIS) so the shakiest of hands will have no issues with it. Keeping the device juiced up is a 3,300mAh rated battery.
Lastly, the daddy of ZenFone; the ZenFone 4 Pro. This comes with the top-of-the-line Qualcomm Snapdragon 835 Octa-core processor for maximum impact on the Android 7.0 Nougat underneath the ZenUI 4.0. Gaming is no issue with the Adreno 540 GPU either. The dual-camera system packs 12-Megapixel on one lens and 16-Megapixel with f/1.7 to ensure crisp photos even when the sun is down or nowhere to be seen. The 16-Megapixel camera is also capable of 2X optical zoom and 10X total zoom so that you can capture your subjects even if they are far away. Of course it comes with OIS as well to stabilise those shaky hands. Did we mention that it comes with 6GB of RAM too? This device just screams high-end, and on paper it does look like it delivers.
Of course the other star of the show, Gong Yoo made his way to Taiwan to greet ASUS fans and share his experiences with his ZenFone 4. He also gave away some lucky winners exclusive merchandises and took that chance to take selfies with them.
Availability of each device depends on the region sadly. Malaysia will get the Max Pro, Selfie, and Selfie Pro on the 25th of August (that is in a few days time, check out their promotions on Lazada and 11Street); read all about it here. The availability of the ZenFone 4 (US$399 or approx* MYR1,711) and ZenFone 4 Pro (US$599 or approx* MYR2,569) has yet to be confirmed by ASUS Malaysia but keep watch of this space for updates. ASUS also confirmed that all the ZenFone 4 models will be able to be upgrade to Android O as soon as it is ready. Photos and press release after the break.
*Based on currency conversion rate US$ 1 = MYR4.29 on 21/8/2017
ASUS Announces ZenFone 4 Family in Taiwan
ASUS hosts We Love Photo press event for Asia debut of ZenFone 4 Pro, ZenFone 4, ZenFone 4 Selfie Pro, and ZenFone 4 Selfie
- ASUS launched the highly anticipated ZenFone 4 family at the We Love Photo press event in Taiwan
- ASUS is the first mobile brand to launch an entire lineup of smartphones with dual rear or dual front cameras
- Gong Yoo, Korean pop sensation, endorsed the ZenFone 4 family on stage at the We Love Photo event in his debut as ASUS brand ambassador
TAIPEI, Taiwan, August 17, 2017 — ASUS Chairman Jonney Shih today unveiled the highly anticipated ZenFone 4 smartphones — ZenFone 4 Pro, ZenFone 4, ZenFone 4 Selfie Pro and ZenFone 4 Selfie — during the We Love Photo press event in Taipei. ZenFone 4 is the first family of smartphones to all feature dual rear or dual front cameras, enabling users to capture the best photos in any scenario, at any distance, and in any lighting conditions.
“With the ZenFone series, we have always been committed to enabling the best mobile photography experiences and empowering consumers to capture every precious moment of their lives and easily share them with their loved ones,” said Chairman Shih. “We are very excited to announce the availability of the ZenFone 4 family.”
Vice President and President of Qualcomm Taiwan ST Liew showed his support for the strong relationship between ASUS and Qualcomm Technologies, Inc. On stage, he said “It is a pleasure to work with ASUS on the launch of their ZenFone 4 family of smartphones. ZenFone 4 Pro utilizes the latest premium-tier Qualcomm Snapdragon 835 Mobile Platform which is engineered to support superior user experiences in power efficiency, cutting-edge camera capabilities, and blazing-fast connectivity.”
Joining Shih on-stage to endorse the new smartphone line was South Korean pop sensation Gong Yoo. The We Love Photo press event marked his debut as the new ASUS brand ambassador for the ZenFone 4 family. During an interview onstage, Gong Yoo discussed his experience with the new ZenFone 4 lineup and his expectations for the partnership with ASUS. “ASUS has created a very exciting and innovative lineup of smartphones with ZenFone 4. Working on the first two commercials launched today, you can really see the unique benefits of each model based on their different story lines. I believe ASUS will continue to break boundaries in the smartphone industry, and I am very excited to discover the new possibilities we can create together.”
The smartphones announced on stage, including ZenFone 4 Max Pro which is designed to be the perfect all-day photography companion and showcased in the demo area, will be launched first in Asia and then extended to other markets worldwide.
ZenFone 4 series: We Love Photo
The ZenFone 4 Series smartphones are designed to provide the best mobile photography experiences, with dual cameras that enable unlimited creative options and give users the freedom to capture their world from multiple perspectives. The ZenFone 4 Series currently includes two models: ZenFone 4 Pro and ZenFone 4.
ZenFone 4 Pro: 10X zoom, 8X light sensitivity, 6GB RAM
ZenFone 4 Pro is the ultimate expression of ASUS smartphone design, crafted to provide luxury in every detail and engineered to deliver an unparalleled mobile photography experience. ZenFone 4 Pro features an advanced dual-camera system designed to take mobile photography to new heights. Its main camera is equipped with the industry-leading Sony IMX362 image sensor with a large 1/2.55-inch size, 1.4µm pixels and a wide, f/1.7-aperture lens to capture brighter and clearer photos in low light. The dual-camera system on ZenFone 4 Pro also has a 16MP camera with a 2X optical zoom and a 10X total zoom that brings distant subjects closer, putting them in sharp focus while softening background details. Together with the ASUS SuperPixel™ Engine that effectively increases captured light by up to 8X, and optical image stabilization (OIS) that enables blur-free handheld exposures of up to 1/4 seconds, ZenFone 4 Pro captures sharper, brighter and clearer photos at night and in low-light environments.
ZenFone 4 Pro is built on the latest Qualcomm® Snapdragon™ 835 Mobile Platform, which is designed to deliver powerful performance and a responsive camera experience, while the Qualcomm® Adreno™ 540 GPU is engineered to provide superior performance for high-end mobile gaming. ZenFone 4 Pro also delivers ultrafast network connectivity with the latest LTE Advanced features for cellular download speeds.
ZenFone 4: Dual cameras, 120° landscape photos
ZenFone 4 is a 5.5-inch Android™ smartphone that evolves the ZenFone lineage with luxurious, crafted design and delivers an unparalleled mobile photography experience with a dual-camera system that gives users the freedom to capture photographs from multiple perspectives. The dual-camera system features a main camera with the flagship Sony IMX362 image sensor and a large, f/1.8 aperture lens that offers incredible low-light performance to let users capture gorgeous photos at night or indoors, as well as a 120° wide-angle lens that enables users to fit more scenery and people in the frame for dramatic photos and videos that capture a true sense of place.
Powered by the latest Snapdragon 660 and 630 Mobile Platform, ZenFone 4 delivers fast yet energy-efficient performance for every scenario, and a high-capacity 3300mAh lithium polymer battery and ASUS BoostMaster fast-charge technology keep ZenFone 4 going longer.
ZenFone 4 represents a major evolution in smartphone camera design, empowering users to rediscover their world from different points of view and have more fun exploring and sharing with friends. ASUS ZenFone 4 opens the door to unlimited photographic possibilities and puts professional-quality photos within everyone’s reach.
ZenFone 4 Selfie Series: We Love Selfie & Wefie
ZenFone 4 Selfie Series smartphones feature high-quality, dual front-facing cameras and intuitive yet powerful image-processing software that enables users to easily capture beautiful selfies and super wide-angle wefies with their friends in any scenario. The all-new SelfieMaster app lets users apply real-time beautification effects to selfies, videos, and live-streams, and the camera’s Beauty mode enables professional-quality adjustments — such as skin softening, eye enhancement and facial-feature balancing — with just a few taps. With its compelling combination of dual cameras and beautification features, the ZenFone 4 Selfie series provides the best all-around selfie photography experiences, letting users have fun, express themselves and portray the perfect version of themselves to the world.
ZenFone 4 Selfie Pro: 2X light sensitivity, 120° wefies, 4K selfie video
ZenFone 4 Selfie Pro — the flagship model of the ZenFone 4 Selfie series — has the world’s most advanced selfie camera, with a Sony IMX362 dual-pixel image sensor that has twice the number of light-capturing photodiodes as conventional sensors of the same resolution, and the ASUS SuperPixel™ Engine that enables users to capture 2X brighter low-light selfies and astonishingly detailed 4K UHD selfie video. 24MP DuoPixel™ camera technology uses the information captured by the sensor to intelligently create one 24MP photo, resulting in beautiful, high-resolution selfies. ZenFone 4 Selfie Pro also comes with a 120° super wide-angle wefie camera that makes it easy to fit multiple people or the surrounding environment into the shot, perfect for social occasions and travel.
ZenFone 4 Selfie Pro is powered by a 64-bit, 2.0GHz Snapdragon 625 Mobile Platform with 4GB RAM and desktop-grade Adreno 506 GPU, designed to deliver smooth and responsive camera performance for superior photography experiences as well as run the latest apps and games with ease. ZenFone 4 Selfie Pro is available in three beautiful colors: Rouge Red, Sunlight Gold and Deepsea Black
ZenFone 4 Selfie: Dual selfie cameras, 20MP selfies & 120° wefies
ZenFone 4 Selfie features dual, front-facing cameras, including a high-resolution, 20MP main selfie camera and a 120° super wide-angle wefie camera. A Softlight LED flash delivers the perfect amount of fill light in low-light conditions, softening skin texture and bringing out true skin tones to make selfies look their best. Users have additional photo-enhancement effects with the ASUS-exclusive SelfieMaster app, which applies beautification effects in real-time, letting users preview the results and even apply them while shooting video or live-streaming on their favorite social-networking sites.
In addition to its dual selfie cameras, ZenFone 4 Selfie features a rear, high-resolution 16MP camera with fast, phase-detection autofocus for capturing every precious moment with vivid clarity and stunning detail. Powered by the Snapdragon 430 Mobile Platform, ZenFone 4 Selfie comes with a triple-slot tray that accommodates two SIM cards for dual data connections with speeds of up to 150Mbps and an additional MicroSD slot to expand storage by up to 2TB. Its convenient design lets users install both SIMs and a MicroSD card in one easy step.
 24MP (12MP x 2) DuoPixel™ camera unit – Sony IMX362 12MP dual pixel image sensor