The ASUS ZenFone 4 Family Got a Familiar Face with Gong Yoo
ASUS is about to launch their highly anticipated follow-up to the ZenFone 3 series. If you must know as well, the launch will be happening in the middle of this month of August. From looking at the reports we have gathered and received from the floor, it does look like the ZenFone 4 series will focus on photography in particular (quite obvious from the event title “We Love Photo”). It is happening on the 17th of August in Taiwan supposedly too, so keep your eyes peeled on this space for more information. Alternatively you could watch the Livestreaming of the event through ASUS’ press site here.
Every good brand with a good conscience in marketing though knows that they need a good ambassador to sell their devices. A good ambassador can be crucial not only to device sales, but also reflect on the sort of believed brand image. ASUS is one such brand that has not been employing ambassadors thus far though (do correct us if we are wrong in the comments). So imagine our surprise when ASUS announced that they do have a brand ambassador for their upcoming ZenFone 4 family of devices. And; no, the brand ambassador is not from China, or a local Taiwan personality. Boy, this is a good one.
For the photography centered ZenFone 4 family ASUS have partnered with Gong Yoo from South Korea. The name might be familiar to some of you, especially to you K-Drama fans out there. You might know the 38 year-old actor from his prominent roles in “Coffee Prince“, an appearance in an ever popular South Korean game show; “Running Man“, and most recently the highly acclaimed zombie themed movie; “Train to Busan“. Other popular titles under his belt includes “silenced“, and “The Guardian: The Lonely and Great God“.
This is not only the first time ASUS announces an ambassador, but it will be the first time that ASUS associates itself with a prominent figure from South Korea as well. What is even more surprising for Gong Yoo is that this is the first global technology company he will serve as a global brand ambassador. What pushed him into the partnership, according to him is the when he looked at the ZenFone AR. From then on he knew that he shared the same passions with ASUS motto “In Search of Incredible”. Gong Yoo himself is very selective when it comes to his roles in dramas and films. That said, this decision to represent ASUS is certainly a big thing for Gong Yoo.
We Love Photo event will be held in Taipei, Taiwan on the 17th of August. Gong Yoo will be present at the event as well to officiate his journey as ASUS’ global brand ambassador. You can watch the livestream of the event here. Do keep a watch of this space for more ASUS ZenFone 4 family though, we will be sure to keep a live update on this channel. More information can be obtained regarding the event and the device later on from ASUS’ site, and social medias. Press release after the break.
ASUS Announces Gong Yoo as Brand Ambassador for New ZenFone 4 Family
Popular South Korean actor and entertainer will kick off partnership at the “We Love Photo” press event in Taipei on August 17
TAIPEI, Taiwan, August 1, 2017) — ASUS today announced that the popular South Korean actor and entertainer Gong Yoo will be the ASUS brand ambassador in Asia-Pacific region — Taiwan, Hong Kong, Indonesia, Malaysia and the Philippines — for the new ZenFone 4 family of smartphones. This campaign marks the first time for Gong Yoo to serve as an international brand ambassador for a global technology company.
“We are very excited to have Gong Yoo represent our ZenFone brand in Asia- Pacific region and to help us share with consumers how the ZenFone 4 family of smartphones can empower them to capture the exciting and emotional stories of everyday life,” said ASUS Head of Content Marketing Marcel Campos. “This campaign is about opening new possibilities and enabling users to explore their interests through a completely new lens.”
In addition to his very successful career as an actor in popular television dramas and films — such as Silenced (2011), Train to Busan (2016) and The Guardian: The Lonely and Great God (2016-2017) — Gong Yoo has also led a rewarding personal life as an avid explorer and pursuer of the best things this world has to offer. When it comes to selecting dramas or films, he is extremely careful and proactive about the roles he agrees to take. For him to select ASUS as his first global technology company where he will serve as an international brand ambassador reveals that he shares the passion expressed in the ASUS In Search of Incredible brand promise of pursuing incredible ideas and experiences.
“When the ASUS team showed me their ZenFone AR, I was completely stunned how such a small device could possess so much technological innovation and produce a whole new world of imagination and creativity with its AR and VR features,” said Gong Yoo. “It was then that I realized I wanted to collaborate with ASUS to see what new possibilities we could discover together. I am looking forward to embarking on this adventure with the new ZenFone 4 family.”
Gong Yoo will kick off his tenure as the ASUS brand ambassador at the We Love Photo press event held in Taipei on August 17.
Source: ASUS Malaysia