Apple Getting Into Enterprises With IBM
IBM is currently one of the enterprises’ go to companies in the enterprise IT industry. The name IBM might be familiar to plenty of you as it used to be one of the first PC builders in the market and it actually stayed in the market for a very long time. They used to own Lenovo before selling it off to the current Chinese investors and when they were building PCs for consumers they weren’t exactly doing bad. In fact they were one of the most sought after brand at the time. A little while back though IBM pulled out of the end-consumer market to focus on business solutions; enterprise IT. Since the beginning of the enterprise IT solutions industry IBM has been dominating the market and stayed that way up until the present time. They now mostly build and maintain backbone computers and a corporate network for businesses, schools, government, and other types of organisations. The best part is every system built and maintained by IBM is tailor made to specifications and requirements of the organisations that use them, be it using older hardware or state of the arts. IBM, being the industry leader for so long definitely wants to keep its place. At the same time any healthy and capable organisation would want to look for opportunities to grow within the industry or expand into a different industry and try to conquer it for some reason. Therefore the only sensible way to go is the mobile solutions for enterprises. But why Apple?
Apple, in contrast to IBM is at the other end of the spectrum, it is one of the largest consumer electronics manufacturer in the world with their most popular products being the Apple iPhone and iPad. With both devices they are dominating the smartphone market space. In fact both the devices were the main contributors as to why Apple was named the Most Valuable Brand of 2013 in the first place. With each progressive iPhone and iPad Apple makes incremental changes to make the devices better, lighter, and faster. Tim Cook, current CEO of Apple claims that;
“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of Fortune 500 and over 92 percent of the Global 500 using iOS in their business today,”
With that being said though Apple is not enterprises’ first choice when it comes to mobile business solutions. Currently the one and only king of the particular market space is BlackBerry. With roots in the industry since the beginning of the industry itself, it is BlackBerry’s stronghold and probably if you follow closely their final frontier. Apple has been trying for years to break into the industry without positive results, enterprises still go back to what they are familiar with; Blackberry. The only way for Apple then is to look for a strong partner that is familiar with the business to business market space; IBM. IBM on the other hand needs a reliable partner that is preferably a giant in the smartphone industry to go mobile, in other words they need Apple.
Apple then, looks to the future of enterprise mobility with their new collaboration with the Enterprise IT giant, IBM. In that partnership Apple, with IBM will be developing over 100 enterprise solutions that would each tailor to different specific industries. The development will see IBM tailoring their cloud services to iOS devices specifically to allow greater control and efficiency over customer service of remote services for customers. Apple will also offer their AppleCare services for their enterprise customers with IBM. Aside from that Apple will allow IBM to activate and supply the Apple devices destined for the enterprising industry to IBM’s customers as well.
Apple and IBM’s collaboration marks an entrance to the BlackBerry dominated market and would prove to quite a challenger to the current industry leader. Why? IBM is the world leader in the enterprise computer market, its expertise in the enterprise world would prove to be a great asset in the partnership to understand what the market really needs, while Apple makes excellent devices for the market no doubt; with the two combined in the enterprise industry there is a massive potential in which they can revolutionise the industry in ways never before seen. BlackBerry definitely needs to step up its game to keep its lead. We expect to see the first enterprise solution from Apple and IBM in 2015.